Automating Functions with cron Jobs

Automating Functions with cron Jobs

Think of cronas being short for chronology,
and it will help you see that it is for jobs that
are performed automatically on a fixed time
 schedule by theserver’s internal clock.
 It’s like setting the timer to switch the heating on
before you get up in the morning or setting your
 DVR to record the sameshow every week.



The command for a cron job basically has two parts:
✓ The command that the server should run:This means giving it the full
path to the file that you need to run and any switches that are needed to
perform the function. The software you run on your website should provide the correct switches to include.
✓ The exact time and schedule on which the job should be executed:
There is huge flexibility built into this system, meaning you can schedule
the task to run exactly when you want on whatever schedule you want.
cPanel provides an easy configuration screen for cron jobs. Here’s how to
use it:
1. Open cPanel and log in using the details your host gave you when you
signed up.
2. Scroll to the Advanced section and click Cron Jobs.
3. If you want to be e-mailed every time any cron job runs, enter your
e-mail address in the first box and click Update Email.
4. Select the schedule on which you wish the command to run.
There are some common settings to select from, or you can create your
own schedule.
You must fill every box when setting the schedule; otherwise the cron
job creation will fail.
5. Enter the command you want the server to run into the Command box.
You must add the full server path to the file you want to run in the cron
job. The server cannot guess which folder the file might be in!
6. Click Add New Cron Job to create the job and add it to the cron.

Site navigation for three reasons

Site navigation-SEO is to be profitable

Site navigation is crucial for three reasons
all of them fundamental to
SEO:
• Usability- helping users find what they want.
• Indexing- helping search engines find all your pages.
• Link power- distributing it to all your pages.
Only if a page is indexedby a search engine such as Google can it
appear on that engine’s results pages.

The least competitive of keywords, it is the most important factor in
determining where a page appears on search engine results pages
SERPs.
Link power is crucial and your pages can’t have enough of it (especially
the most important pages on your site - let’s call them your ‘Superman
pages’).
Good usabilityis a must if you want to maximize response. So let’s say
it’s a given that the usability team can do more or less what they want
and SEO must then adapt to that (without messing it up).
The first thing usability might ask for is a search box. That would work
for your site’s visitors, but is no use for SEO, as search engines (they are
simple things) can’t ‘search’ with search boxes. Search engines need
links.



Perhaps you’ve now planned your site’s structure consisting of a home
page, maybe five to ten category pages with five content pages each.
Or you might need only five pages in total on your site. Or already have a
site with thousands of content pages (perhaps articles or products) and
hundreds of category pages.
Of course this will depend on your particular circumstances.
But however large or small your site, you are going to need to create
content and optimize it.

You’ll want a content management system (CMS) to create and manage
pages yourself without the need for expensive and busy developers.
You’ll need flagship content that can be used to promote your site, build
your brand and get links from other sites.
You’ll also need lots of long tail content to target the long tail keywords
in your target niches.
Long tail content must still be interesting and good enough for users to
want to stay on your site and return.

Building a Marketing-Effective Web Site

Building a Marketing-Effective Web Site


presentation of information affects emotional
 response and thus influencesbuying decisions.
 Designers ask about your target audiences to be sure to
select or create appropriate design elements.

While essential for any type of sales collateral or
 packaging, marketing communications is particularly
 critical because of the short window for grabbing
attention on the Web. Experienced Web designers
 intuitively adjust the font style, graphic style, colors,
 images, and white space to have a positive impact
on your marketing process while reinforcing your brand.

How quickly can you identify the different
 demographics of the audiences for
these sites? Gender is obvious. What about
 economic status? Can you identify any
 similarities between these sites?

Put your company logo on your Web site,
 just as you would on any other
advertising or packaging; it’s an essential
 part of your brand. If you don’t
have a logo, this is a good time to get one.
 Ask your graphic artist to design
one for you, make one at sites like
 LogoMaker.com, or search for free logosto
find the names of companies that sell logo
software or inexpensive, pre-made
logos.

Contentrefers to everything you provide for the
 Web site, from written copy to photographs,
 from product information for a database to a calendar of
events.

People don’t read online; they scan to save time. That makes sense because it
takes 25 percent longer to read the same material onscreen than it does to
read it on paper. Because of the limitations of time and screen space, you
need to adapt your writing style for the Web. Try to follow these precepts:
Use the inverted pyramid.Use the journalistic convention of the
inverted pyramid, with the most important information at the beginning
of each page. Readers might never reach the end of the first paragraph,
let alone the end of the page.

Grab readers with headlines. Good headlines grab readers by the
lapels. Subheads help break up the text on a page, making it easier to
read. If you use a different font size, style, or color for your headings and
if your headlines or subheads include a search term, you might receive
extra points in search engine rankings.

Write strong leads. The first sentence on the page is called the lead.
Hook readers with benefits, telling them what they’ll find on your site,
store, or page. It improves search engine ranking to include three to four
search terms in the first paragraph.

Stay above the fold.Keep the most important information above the
fold— that is, keep it above the part of the page that users have to scroll
to see. Depending on the audience, perhaps fewer than 50 percent of your
visitors will scroll below the fold.

Avoid long, scrolling pages.Many short pages of 150 to 200 words are
preferable to a few long pages. If long text is unavoidable, consider creating HTML files that users can download and print out easily.

Alternatively, use the Frequently Asked Question FAQ format. At the
top of a page, create a list of links to anchor paragraphs text, often
below the fold, that viewers access from links at the top of the same
page, without scrolling.

Limit use of PDF files.While designers like PDF files because PDFs preserve designs, this file format isn’t great for users. Generally, restrict PDF
files to distributing long documents intended for print, not for reading
online.
Need to do some seo tips for website

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Hollywood Film Awards

“This was a great opportunity for a studio and its talent,
 especially now that the show is on CBS regardless
 of the ratings – 4.1 million – essentially, a free ad for
 a movie that is about to be released.

The telecast itself told viewers right at the beginning
 that they would be getting a look at “the highly
anticipated movies you are going to want to see

” and that it would serve as “a guide to films that are
going to be coming to theaters” according to the
 Hollywood Reporter.THR.COM “For movies that
 have not yet been seen by the vast majority of
 moviegoers – i.e. Unbroken,Still Alice, Foxcatcher,
The Imitation Game, etc. – the motivations and benefits
 of a HFA appearance are even clearer.”
THR.COM Winners: Hollywood Film Awards 2014
 “I think that the holier-than-thou crowd could use a
reality check: Even the Oscars, that oldest and most
revered of awards season institutions, was created as a
 promotional vehicle for the movies made by the studios whose leaders founded the Academy

free seo tools-practice good SEO themselves

free seo tools

There are a myriad of free SEO tools available, 
and even many sites that list these free tools the compendium
 sites are generally supported by advertising, and
 must therefore practice good SEO themselves to be successful.

Some good sites that list and provide links
 to free SEO analysis tools
Some of the most useful and free single-purpose SEO tools are:
These tools can definitely be time savers, particularly
 if you have a large amount of content you need to optimize. 
The price is certainly right.

Individual tools also can serve as a reality check: by running
 your pages through one of these tools you can get a pretty
 good feeling for how well you have optimized a page.
 However, you should bear in mind that there is nothing 
that one of these tools can do for you that cannot also 
be done by hand given the knowledge you have
 learned from this article.

Individually, SEO analysis tools available on the 
Web can help you with your SEO tasks. However,
 to get the most from these tools you need to
 understand underlying SEO concepts, as explained
 in this article, before you use these tools.
Over time, as you progress with SEO, you will 
probably accumulate your own favorite SEO analysis toolkit.

Online creating graphics tools-offer images and image conversions

Web tools-offer images and image conversions

Great! But how do
you create them and get them in the right
 format GIF or JPEG? Fortunately,
creating the graphics you want, or
finding some to use, is pretty easy.
The easiest way to obtain graphics is to
 get access to a clip art collection.
Computer stores sell many inexpensive collections
 of business and recreational graphics on
CD-ROM. You can also access a number of royalty-free
graphics and icon collections online.

If you’re doing a business or professionally
 focused Web page, it’s important
that it have a clean, professional look.
 To get this kind of look, you have to
use attractive graphics and lay out your page
 carefully.

You can spend endless hours looking for art
 online. In fact, just this search alone may make
 you glad to be creating a Web page. You may not get a lot
done for a few hours while you’re looking, but you’ll see a lot of neat stuff!
To get you started, here’s a listing of sites we find especially cool:
For a large number of different kinds of resources, go to the main
WebReference site at www.webreference.com.

For images, go directly to the images area at www.webreference.com/
authoring/graphics/images.html.

For backgrounds, visit www.webreference.com/authoring/
graphics/backgrounds.html.

For photographs, try a site with preexisting stock photos — www.
imagestate.comis one we can recommend. Another choice, popular
with professionals, is www.gettyimages.com.

You can find many more sites that offer images and image conversions.
Start with the sites that we mention and expand your search until you
find what you need.

Using the Image Search feature on the AltaVista search engine is one of the best
ways to look for suitable graphics. Be careful, though: Most of the graphics you
find are copyrighted; for your Web site, you should only use images that are
explicitly made freely available. Visit AltaVista at www.altavista.com.
Google also has an image search feature; check it out at www.google.com.

Junior Accounts Officer job post at BSNL

BSNL

Recruitment of  962 Junior Accounts Officers JAO

Bharat Sanchar Nigam Ltd.- BSNL will recruit about 962
 Junior Accounts Officers  JAO  through an open competitive
 examination to be held  on 22/02/2015 on All India basis.

  • Junior Accounts Officers (JAOs) : 962 posts (UR-389, SC-195, ST-118, OBC-260) (PWD - 44), Pay Scale : Rs.16400-40500 (IDA Pattern), Age : 20-30 years. Relaxation as per rules., Qualification : Applicants must possess any one of the following qualifications as on 31/12/2014 - (i)A qualified Chartered Accountant; or (ii) A qualified Company Secretary; or (iii)A qualified Cost & Works Accountant; or (iv) M.Com (Master of Commerce).
Selection Procedure : The mode of selection is through an All India Competitive Examination

Application Fee : Rs.1000/- to be paid online. No Fee payable by SC/ ST/ PH candidates.

How to Apply :  Apply Online from 01/12/2014 to 31/12/2014 only at BSNL website only.


View Details http://externalexam.bsnl.co.in

Ubuntu and Meizu-Ubuntu powered Meizu

Ubuntu and Meizu-Ubuntu powered Meizu

The agreement sets joint goals to build and
promote a new version of the Meizu's Flyme OS,
 which is based on Ubuntu touch software and
 an application ecosystem to go along with it. Few
 specifics were provided, but Meizu expects the
 first MX phones with the new OS to hit consumer
 markets in both China and Europe in Q1 2015.

Although it is still unclear which models will be getting
 the overhaul, it is safe to assume that the company's
 flagship MX 4 will be among them. At the MWC
 2014 the two companies presented a prototype of
 the new device line based on the MX3 hardware.

Unfortunately, after this announcement fans were
 left clueless as to whether their excitement was
 justified or not. Ubuntu touch has long been in the
 works, but has not had any real implementations
up to date. The platform itself is quite an interesting
 brain child of Canonical Ltd.

The main idea behind it is a uniform kernel and set
of base technologies that form a cross device
 application platform. What this implies is a high level
 of uniformity and compatibility, allowing you to use
 pretty much the same set of applications, both on mobile
 and desktop devices.



To further add to the excitement,
 Ubuntu touch also promises a full desktop experience
and perhaps even in the future a full desktop Ubuntu session
 running straight from the phone or tablet once hooked to
a bigger screen. Since Meizu is also working closely with
 AliBaba and using their cloud services it also seems
logical that any possible future models, powered by Ubuntu
Touch will retain the Flyme OS functionality, look and
feel and the two might be blended in a unique user UI experience.

TouchWiz gets flamed a lot

TouchWiz gets flamed

TouchWiz gets flamed a lot for its looks, but what
 if Samsung enabled themes? Sony has them,
 CyanogenMod has them, many Android
customizations do - they offer the ability to quickly
 change the look of the device and often goes
beyond just changing the wallpaper and icons.

A new theme option in TouchWiz A Themes setting
screen is visible in photos of a Galaxy S5 running a
 leaked Android 5.0 Lollipop version. It's not clear
 how extensive the customizations via the Themes
 will be or which devices will get the new functionality
 - presumably the current and last year's Galaxy S and
 Galaxy Note, the Galaxy Alphas too.


Another change is that the S Finder button has
been moved to the upper left corner and the Quick
 Connect button is gone. This will save some space in the notification area.

Amazon to offer free video-streaming service

Amazon to offer free video-streaming service

That whooshing sound that Netflix is hearing today,
 is the sound of its customers preparing to head for
 the exits. According to a report published on Friday,
 early next year Amazon will launch a free streaming
 video service, supported by ads. The plan calls for
Amazon to spin the service off from Prime, its $99
a year premium membership club that offers access
 to its Instant Video service.


One theory is that Amazon wants a larger audience
 that it might be able to up-sell to the $99 Prime
 membership. And in the worse-case scenario,
 Amazon increases its share of the streaming video market
Amazon denies planning free video streaming service By Chris
 Welch; ... the Journal claims Amazon may offer free music video
 streams to its online shoppers.

The Kings have plenty reason to celebrate

The Kings have plenty reason to celebrate

The Kings have plenty reason to celebrate their
 last season in Arco Arena. They have celebrated
 the first of six Legends Nights honoring former
 players that made an impact on the team. Last night,
 Sacramento welcomed back TNT Analyst Chris
 Webber and former point guard Mike Bibby.
 Together they reminisced about their time in a
Kings uniform where they played in front of a sellout
crowd every night despite not winning a NBA Championship.

But no worries because the new and improved
 team put on a show tonight against a Chicago Bulls
 team without both starters, Derrick Rose and Pau Gasol.
Sacramento handed the Bulls their first loss on the road
this season snapping a six-game winning streak on the road.
 The Kings 103-88 win improved them to 7-5 their best
 start since the 2006-07 season. In a rare nationally televised game, Sacramento did not disappoint.


"I don't care if we're on TNT or the Home Shopping Network," said head coach Michael Malone. "We needed to get back to playing Kings basketball, which is defending, sharing the ball, and valuing the ball. We did a great job of that tonight."

Sacramento outscored Chicago 22-7 in the final eight minutes. DeMarcus Cousins had 22 points and 14 rebounds despite having five fouls. Rudy Gay added 20 points and Darren Collison finished with 17 points and a season-high 12 assists. The Kings went on a 11-1 run in the third when Joaquin Noah threw a tantrum toward the bench after being called for a foul after battling for a rebound along with Cousins.

"I think that was a big part of the swing, and you try to manage that as best as you can," head coach Tom Thibodeau said regarding foul trouble. "So, we're going to have to correct that."

"I think frustration is part of the game," said Noah. "You just got to be able to control your emotions the best way possible. I'm an emotional player but I want to win the game so I just have to be smarter, learn from my mistakes, and keep it moving."

The legends of the future are making a name for themselves early with sharing the ball. Credit Collison for recording his second straight double-double and getting the offense involved early. He had 23 assists and only one turnover in his past two games. Collision also recorded six rebounds, one steal and one block.

WEB DESIGN AND MARKETING-FOR BUSINESS WEBSITES

WEB DESIGN FOR BUSINESS WEBSITES

At a minimum, users should see a thumbnail
of the product. This does not have to be elaborate.
 To avoid forcing users to squint, make sure that
 the image is at least 150 pixels wide.

Providing a larger image when the thumbnail is
 clicked is almost always a good idea. This
higher-resolution version should appear in a
 new browser window, not because this
constitutes better usability which it really doesn’t,
 but because people expect and accept this
functionality that has been perpetuated by
thousands of websites. This window can be
loaded several different ways:

1.The simplest method involves adding the targetattribute to the anchor tag, such as
<a href="/images/tractor-engine_large.jpg" title="View a higher resolution
photo" target="_blank"><img src="/images/tractor-engine_thumbnail.jpg
alt="tractor engine" /></a>. This technique avoids JavaScript, which might be

disabled; the disadvantage is that the targetattribute is deprecated in XHTML 1.0
and beyond, and if included, will prevent the page’s markup from passing the W3C
validator.

2.To open a new window while keeping the page valid, many developers use
JavaScript. A basic version would look like this: <a href="/images/tractor-engine_
large.jpg" onclick="window.open(this.href); return false;"><img
src="/images/tractor-engine_thumbnail.jpg" alt="tractor engine" /></a>.

3.The previous JavaScript examples only load the images in a new window, but the
language also has the power to dictate the design of the browser window, such as
the width and height, whether the navigation items are visible, and whether the
window is resizable. Building off the previous example, a simple version might look
like  <a href="/images/tractor-engine_large.jpg" onclick="window.open
(this.href, 'popupwindow', 'width=300,height=400,scrollbars,resizable');
return false;" ><img src="/images/tractor-engine_thumbnail.jpg
alt="tractor engine" /></a>.

4.There are also many external scripts that handle this functionality as well. Roger
Johansson, author of the web design site 456 Berea Street, wrote a simple script
that loads any link with a rel="external"attribute in a new window, relegating the
behavior to an external file.
1
Lightbox, another good option covered later, is a
piece of JavaScript that loads images into a <div>that overlaps the main page. Both
ofthese prevent the JavaScript from being embedded in the HTML, so the page size
is kept small and the HTML remains semantically strong.
Generally, opening links in new windows is regarded as bad usability and accessibility practice, but in this case, users expect a thumbnail to open a new window with a larger image.
The one and only concrete rule about this entire discussion is to nevermake a thumbnail
link to an image that is not bigger. If a higher-resolution version with increased detail is
unavailable, do not link the thumbnail.

How to make a website with traffic

How to make a website with traffic

1. Keep it Simple - Make sure the design is simple,
clear and pleasing to the eyes. Don't overcrowd
it.
2. Multiple Pages - If possible, divide the website into
several pages and access them through separate
items links on a menu or navigation bar.Free website templates download
3. Be consistent - Have same menu or some extensionof
 it on all pages so that viewers know where they are at
 all times. Home is a must on every page.
Visitors should be able to easily look
around your website.

If visitors are frustrated andcan't find what they are
 looking for, they are likely to leave quickly and
 never come back or recommend yourwebsite to
 others.The menu can be located at
the top, left or right side of the page.

4. Keep Content Fresh - Static content is dead content;
Write new articles, update old ones.
New orupdated content is a great way to keep visitors coming back. Search engines also rank websites with
fresh content higher. Keeping an active blog is a great way to keep your website new and fresh.
5. Use Descriptive File Names - Use descriptive keywords as names for the files (e.g., pictures, videos)
on your site. This will help your site appear more with search engines - especially through Google
Image Search.
6. Create Links - Getting links to your website from other websites will help generate more traffic and
improve your placement in search engines. Find other websites on your same topic and put a link to
them on your site -- maybe in a new "Favorite Links" page. Then ask those websites to link back to you
by signing their guestbook.
7. Tag your Site - Adding tags can increase the number of times your website shows up in search
results. To pick the right keywords, try putting yourself in the shoes of your visitors and think what
they would search for if they wanted to find your site.
8. JavaScript - If you are using JavaScript code, it can certainly help you spice up your web site.
However, there are many scripts that your visitors may find irritating. Try to avoid scripts such as
mouse trailers, mouseover sounds, mouseover pop up windows and mouseover redirects.
9. Help Visitors Contact You - Make it simple for visitors to reach you if they want. Include a
guestbook or blog where they can post questions. Add a "contact us" form where they can submit
questions to you via email.

Huawei Ascend Mate 2-jump from Jelly Bean straight

The Huawei Ascend Mate 2 has been sold by
 Huawei in theUS in unlocked form since June.
 A while ago, the Chinesecompany announced
 that the phablet would not be updated to future
 Android versions, which created a backlash in the
online community.

 Now it seems that Huawei took the negative feedback it received
 into account, and has changed its mind, making it official that the
 Ascend Mate 2 will get to taste Lollipop.
However, if you own
 one of these, there's still a very long wait ahead.


The Chinese company has given us the vaguest of time frames
 - it expects to have the Lollipop update ready "in the first half of next year".
That could mean June 30. Interestingly, the Ascend Mate 2
currently runs Android 4.3 Jelly Bean, and Huawei has no plans
 to update it to Android 4.4 KitKat in the meantime.

Job opening RailTel Corporation of India Limited

Job opening RailTel Corporation of India Limited

RailTel Corporation of India Ltd, a Mini Ratna PSU of the Ministry of Railways, invites applications for the following posts on direct recruitment basis:

  • Stenographer Gr.I  : 08 posts (UR-5, OBC-2, SC-1, ST-1), Pay Scale: Rs. 9120 - 3% - 21500, Age : 21-28 years

Application Fee :  Rs. 300/- (Rs.150/- for SC/ST/PwD) through bank draft drawn in favour of RailTel Corporation of India Limited payable at New Delhi. Applicant should write his name and vacancy notice number on the back side of demand draft.

How to Apply : The application in the prescribed format, complete in all respects, along with self attested photograph, appropriate demand draft and self - attested photocopies of the relevant documents should be sent by ordinary post to Sr. Manager (P&A), RailTel Corporation of India, Building no. 143, Sector-44, Gurgaon - 122003 (Haryana) so as to reach on or before 15/12/2014 18:00 hrs..

View Details:http://railtelindia.com/images/stories/PA%20ADVT%20WEBSITE%20FINAL%20-1-.pdf

Job at National Mineral Development Corporation Limited

Job at National Mineral Development Corporation Limited

NMDC is setting up an Integrated Steel Plant at Nagarnar near
 Jagdalpur, Chhattisgarh State. NMDC is now looking for suitable
 persons for the following posts to be deployed in its plants and units

  • Executive Director (Finance) : 01 post
  • Executive Director (Material Management) : 01 post
  • General Manager (Finance) : 01 post 
  • General Manager (Commercial) : 01 post 
  • General Manager (CSR) : 01 post 
  • General Manager (Corporate Planning) : 01 post 

How to Apply : Interested candidates may send their application in the prescribed format along with copies of certificates to Deputy General Manager (Personnel) - (R&P), NMDC Ltd., 10-3-311/A, Khanij Bhavan, Castle Hills, Masab Tank, Hyderabad - 500028 on or before 18/12/2014

View Details : http://www.nmdc.co.in/Careers/Default.aspx

get traffic to your landing pages

get traffic to your landing pages

getting traffic online is very easy to do. The most important part
 about being successful online is getting your website noticed.
You should be spending most of your days promoting your site over
anything else in order to make money off of it.


I was once clueless about how to even create traffic online let alone
 even knowing what traffic meant.
Well, it has been about a year since I have been inthis online
 marketing business and has reallybecome my second nature.
Here I would like to share with you the simplest ways in which you can drive traffic to your site
immediately. Just remember the more things that youdo on the list below the better results you will
have with the traffic to your website. Hopefully after you are done reading threw this article you can
get busy on the promotion of your website.
Here are the few best ways to get traffic to your landing pages:
- Forum Participation
Article Marketing
Social Bookmarking
Myspace
Press Releases
Classified Ads
Viral Marketing
All of these forms of traffic combined can explode your sites traffic
 within days. When choosing theproper sites in which you want to
work with to create your traffic, make sure you choose the ones that
are highly ranked within Google.
That way you can easily get first page results for your website.
I am afirm believer of article marketing myself. You don't necessarily have
 to use that form of traffic if you don’t want to but it will help
 you out in thelong run for creating many back links to your site.

Just always remember that consistency is always to best attitude to have when you have your own
business online. You have to stay devoted and on task when you are promoting your sites. Promotion is
the most important part about making money online. You can have the nicest website in the world but
it will never see the time of day if you never get the word out there that you are in business.
If you feel like you don̢۪t really have a startingpoint or you̢۪re not to sure on how to do the
above traffic generation techniques or if you wouldlike a guide on how to master in Internet Marketing
feel free to check out more of my articles. Good luck to you with starting to drive traffic to your
websites.

set to hire an outside SEO vendor

Writers and editors are the wordsmiths who
craft the all-important text that your siteaudience, and the
 search engines, will see. Since SEO is so focused on text,
you aregoing to need some writers in your corner.
 Writers and editors can help with these important
SEO tasks: keyword brainstorming, writing or rewriting
 content  with keywords and linkability in mind, writing or
reviewing ad content,and establishing a process for SEO review of new content.


Writers are a natural choice as SEO coconspirators.
Unfortunately, SEO is oftenperceived among writers as
 something that will force them to alter, or maybe even degrade,
 their creative content. If you’ve ever seen a page
 of text that was written primarily for the benefit of search engines.

How can you
know exactly what Your SEO Plan will cost and what it will accomplish until you have
spent some time researching those very questions? Executives aren’t big fans of laying
out cash for an unknown outcome. So we recommend that you start the process by
seeking approval for an initial, investigatory month. That’s roughly 20 hours of labor
at 1 hour per day, and it’s all laid out for you in the next chapter. You’ll spend your
Prep Month figuring out what kind of performance your SEO campaign can expect
and be able to come back to the executives with a much more complete plan on hand.

Your initial request will be introductory. Prepare it with the following information on hand:
• A general introduction to SEO: what it is and how it is being used in the marketing
mix by many companies today. For starters, try the “Why SEO?” numbers
from the introduction to this book.
• Your Goals Worksheet from Chapter 1.
• Some telling screen shots showing your competition outranking you, your brand
looking awful onscreen, or any other SEO faux pas you can find.
• A detailed timeline for the Prep Month

Be prepared for plenty of questions from around the table: How much will this
really cost us? How long do we have to do it? Do we have the right staff in-house?
SEO is such a cost-effective marketing technique that it should be an easy sell.
But change is never easy. Does budgeting your SEO campaign mean that Ellen will
have to take Tim’s Yellow Pages budget away? Will an hour a day of SEO mean
 someone is an hour late for dinner each night? No matter how persuasive your numbers and
worksheets are, your plan will need to address the realities of day-to-day operations.

As SEO team leader, you may have to step slightly outside of your comfort zone in order to be as
effective as you can be.You will have to keep yourself organized, which entails documenting
results, questions, and communications as you go. And like any team leader, you will sometimes
need to repeat yourself politely until you get that requested task completed or that important
concept understood. If it helps to take some of the pressure off, you as SEO project leader can
comfortably adopt a friendly, easy-going approach. Since SEO isn’t normally a deadline-driven
process.

SEO- build some web pages

Now you have some new keyword niches to target, you are ready to build
some web pages.
Here are some guidelines to consider when creating new pages:
• Each target keyword niche needs its own page. Each page is then
optimized for its keyword niche.
• Don’t target the same keyword on different pages.
Your pages need to be organized into groups (called categories).
That organization is your site structure.
Your site’s navigationis the menus and links that users and search
engines use to move from one page to another on your site.
Crucially, those links allow link power to be distributed around your site
from the pages that receive the most inbound links

SEOs always groan and roll their eyes when they hear that SEO has not
been considered until after a site’s content has been planned.
You should use your keyword research to plan your site’s structure and
its content.


• Content pages that might contain articles, blog posts, products, videos,
and pictures.
Below is a diagram showing that structure for a simplified site with just
three categories and three pages in each category.

For new sites, each of
your target markets is
a category (we say it is
mapped to a category)
with a category page.
Chosen target keyword
niches within each target
market will be mapped to
either:
• Content pages, or
• Further category
pages (effectively subcategories)
This means that a content
page or category page
will be optimized for each
target keyword niche.
Which type of page (content or category) will depend on a keyword
niche’s size, its importance to your site and the level of resources you
have to develop new pages.
To illustrate this we will keep things simple using a home page and a
small number of category and content pages.

How to make Web filenames

How to make Web filenames

When you tell a Windows program and hosting to save
your file as a text document, it saves just the
actual text characters that you see onscreen, without any formatting commands.
The Windows program also assigns the suffix
.txtto the file, unless you tell it otherwise and web database .


The filename’s suffix, which is usually
hidden from you by Windows, helps
Windows figure out what kinds of programs
the file “belongs” to. When you name your
file with the suffix .htm, it overrides the
.txtsuffix that Windows would otherwise
assign to a file that’s saved as text.

When your file ends in .htm, Windows recognizes it as an HTML file. This extension
allows you to easily open the file from a Web
browser program such as Internet Explorer.
By doing this, you can preview your file as
you work on it — and, more importantly,
other people can open your file as a Web
page when you put it on a Web server.
You may also see some Web pages with filenames ending in .html; this suffix works
on most Web servers. However, you should
not end the filenames of your Web pages
with .html.

Not putting spaces in your Web filenames
and using only lowercase letters in the filenames is also important. Why? Because
your Web page may be published on a UNIX
server, or on a server that runs an old version
of Windows. Different servers have different
filename rules. Only a filename with a main
part of eight characters or less, with .htm
as its suffix, and with no uppercase characters, spaces, or other special characters is
sure to stay intact and accessible when you
publish your Web page onto a Web server.


You should also keep your folder names all lowercase, for the same reasons. If your folder name
changes when you transfer your Web page to a
server for publication, links to the Web pages
and graphics files in the folder can be broken.
Nothing is more frustrating — or embarrassing,
especially if you’re creating a Web page for a
company or other organization — than having
your hyperlinks break when you move your Web
site from your own machine to a Web server.

How Other Sites Are Linking to Yours

search engines need human help in their Eternal Quest for that
perfect ranking algorithm. They look for links to your website, not only to follow
those links and find your site, but also to determine more information about your site.
Does someone else link to your website using the words Click Here to Find Very Fancy
Foxhounds? That’s giving the search engine a clue that your website just might have
something to do with foxhounds. And the search engine may go even further, looking
at other words surrounding the link for more clues. If the linking page also contains
the words fleas, fur, and Finding a Breeder, it’s reinforcing the notion that your website
will be a good destination for that foxhound-seeking searcher.

While your ranks are the easiest aspect of SEO to grasp, don’t let them be the only thing
you care about. We don’t mean to be dismissive of people who really, truly live and die
by their Google rank. We know that there are industries that are so cutthroat and
specialized that this is the only thing that matters.


Competitor ActivityMany times, SEO success is achieved not by brilliant optimization,
but rather as a result of the laziness of a site’s competitors. If yours is the only site in your
niche giving SEO any effort, you’re going to come out on top. But you never know when
the other guys are going to get their act together and start a successful SEO campaign.

All of the rank-busters we just listed underscore the need to fill out your SEO campaign
to tide you over with targeted traffic should your high ranks desert you.
As the investment bankers will tell you: Diversify, diversify, diversify.
These aspects of the SEO campaign that  will help you weather ranking fluctuations.

The search engines are aware of the many sneaky ways that site owners try to achieve
undeserved ranks in SEO lingo, these underhanded activities are called spamming. If
they discover that your site is spamming, even if you’re not doing it on purpose, your
site may be penalized: Your rank may be downgraded, or your page

iPhone 6 and iPhone 6 Plus units

iPhones sold are the smaller iPhone 6

it's been selling a lot of iPhone 6 and iPhone 6 Plus units,
 Apple doesn't like to break down the numbers by model.
So effectively we have no way of telling how many of those millions
 of units moved are iPhone 6 or iPhone 6 Plus.

 Not an official way, at least, because now Consumer Intelligence
 Research Partners has produced a report which attempts to estimate
 just that - what percentage of iPhones sold are the smaller iPhone 6,
and the bigger 6 Plus. And it turns out that, at least in the US, the 4.7
 handset is winning in terms of sales. For the first 30 days of availability
 of the two new devices, the iPhone 6 accounted for 68% of all iPhone sales,
  while the iPhone 6 Plus had to make do with a share of just 23 to 24%.

 Together, the new iPhones made up around 91% of all iPhone sales
 in that month, with the additional 9% represented by the older iPhone 5S
 and iPhone 5C.
Last year, those two - which were then the new kids on
the block - represented 84% of total iPhone sales after their first month of
availability. So it looks like people are more interested in the iPhone 6
models than they were in the 5S and 5C in 2013, which makes sense
 considering how they're both bigger than all of their predecessors.

quickly seo for your pages-website

On-page SEO includes

Heading Tags
Bold headings, which are called H1, H2, and H3 tags, appear directly
 above paragraphs on a web page to describe what the paragraph is
about. These tags are important to both search engines and website visitors
for exactly the same reason. People hardly ever read every word of a
 web page. So when your pages have heading tags, visitors are able to
 quickly scan your pages and easily tell what they are about.

Anchor Text Links
These are links within your content based on a single key phrase that links
 directly to another page on your site that is also about that specific
keyword or phrase.

Alt Tags
An alt tag is the text you see when you mouse-over a photo or graphic
on a website. Alt tags are best when they contain a key phrase that
 describes in words what the picture is about.

Google Analytics
We generate and send Google Analytics reports to you by email that
 tell you exactly what keywords your visitors searched for and even
 which search engine they used to find your site.

Html Sitemap
We generate and add two sitemaps to your website. The first, called
an html sitemap, appears as a web page on your site. The html sitemap
 is helpful to both visitors and search engines when navigating through your
site.

XML Sitemap
The second is called an xml sitemap and it is a file that lists URLs for a site
 along with additional metadata about each URL when it was last updated,
 how often it usually changes, and how important it is, relative to
other URLs in the site so that search engines can more intelligently crawl the site.

Website Redesign
Directory One will redesign and rebuild your current website to include
proper html coding, cross browser compatibility, CSS architecture,
 search engine friendly navigation and image optimization.

CSS Architecture
The way your site looks, for example font styles, colors and sizes will
 be separated from your content. By creating what are called
include files; CSS enables much greater efficiency should website
 changes be required in the future. In other words, when we change
 something once, it will automatically change everywhere.

Site Structure
The file names that appear in the address field of your web browser
will contain your primary key phrase for that page separated by dashes.

Keyword Research
This process is based on your input and will be combined with Directory One’s
proprietary keyword research tools, which will identify the best possible key
phrases for optimizing your website.



Metatags
Metatags include a title tag that contains the primary key phrase, which best
describes what the page is about, and is what you want to rank for. The title
tag appears in the blue strip at the top of your browser, so both your visitors
and the search engines are able to see it.

The next important Metatag is called the description, an eight to ten word
sentence or phrase that describes what the page is about.
The third Metatag is the keyword tag that contains up to six key phrases in
order of priority which best describes what the page is about. These key
phrases are also the business terms you want to rank for.
Directory one will create unique metatags that contain the best possible key .

Advanced SEO tools, training videos, downloadable strategy guides, and other resources packed with practical tips to help you market your website, build viral buzz, capture top search engine rankings, improve website monetization, and increase conversion rates. The mission of SEO is to make the site's content worthy of higher search engine ranking for your target audience by being more relevant and competent than the competition's. Our free SEO tips and advice and supplemental services optimize and help your search engine rankings traffic and profits . SEO services including placement advice, tips, information and hints to improve your search engine rankings and traffic relative to the existing leaders. Alongwith SEO services we also design a search engine friendly website which helps in having top search engine ranking in Google, Yahoo, MSN etc. Our job is to bring your website on the top search engine ranking in all major search engines and directories with our knowledge and expertise with in depth knowledge and daily updating of ongoing strategies in SEO. We a leading SEO company in India having expertise in search engine submission, internet marketing, search engine placement, search engine marketing, search engine ranking with aggressive SEO strategies. Grow your business with Search Engine Rankings' SEO services. There are a number of SEO services which can help improve the organic search engine rankings of a website. This is in between black hat and white hat approaches where the methods employed avoid the site being penalised however do not act in producing the best content for users, rather entirely focused on improving search engine rankings. If you search on your best keywords you will see the sites with higher search engine rankings. If you do all this right, you will have a Website capable of maintaining desired revenue goals while achieving higher search engine rankings in the organic sections of search engine results pages. How to choose the right keywords, how to analyze your competition, what site submission involves and how it is best accomplished, when and why and how to monitor your search engine ranking, complete with search engine optimization tools and aids. All that you really need are sample keywords used for search engine ranking. Simply put, you can never have sufficient search engine ranking. No matter what type of organisation you operate, it's possible to improve your site's search engine rankings

This SEO optimization process is often viewed as a struggle to rank well for just a few keywords, instead of a struggle to satisfy the needs of those entering the query That is not really the goal - you should satisfy the user by being an expert and giving them valuable competent information. Designed for do-it-yourself novice users or anyone with a need to learn SEO optimization with little or no HTML experience, this tutorial discuss how to optimize your Web pages without utilizing spamming techniques. Not only is it a copyright violation, but it will result in duplicate content and will cause SEO optimization difficulties. Advanced topic: How to Solve Web Server Technical Issues To help with your SEO optimization projects, it is critical that technical barriers to ranking be removed. 

AdSense for Search for revenues

AdSense search box for your Web site

If yours is a site that’s hundreds of pages deep, such a
 search capability forboth the site and the Web is essential.
Even if you have a smaller site though,search is an important
 element. Users may come to your site and find only
part of what they’re looking for.

AdSense for Search gives you the search capabilities
you need, but you haveto use it well. You have to work
through a few things, including figuring out how your revenues
 will be made and what kind of search options will be best
for the visitors who come to your site. You also have to think
 about whetherit’s worth customizing your search box.

When it comes to searches that really turn up results, Google
 is the King of the Hill. A dozen or so other search engines
 are out there, and some of themeven offer search capabilities
 for Web sites and enterprises; but none of them
match the power of Google and none of them have gained
 the confidenceof users like Google has. Google’s known
 for results, and that’s why usingAdSense for Search
 makes so much sense.

If you’ve had a Web site for any amount of time, you’ve
 probably already  discovered that you must have search
capabilities on your site. Whether thosesearch capabilities
 are only for your Web site or are for the entire Web is a
decision that’s best based on the amount of content you
have on your site,but it’s probably no secret to you that
users want search capabilities. In fact,you may have already
 added Google Search to your Web site, using either
Google’s free search capabilities or the Google Custom
Search Engine.


A visitor to your site types a search query into your
AdSense-enabled Google search box in hopes of finding
 something either on the Web as a whole or just on your
Web site. You don’t get paid just because the visitor used
 the search box on your Web site. Instead, you get paid if that
visitor clicks one of the ads in the search results that are
 shown from thesearch box that you put on your page.
It’s a secondary-click revenue stream,which means that,
 with AdSense for Search, the revenues are admittedly a
little harder to get to. Visitors must first use the search box
 and then clickthrough an ad for you to get paid.

Just because it’s not a direct click doesn’t mean you
should ignore thepotential of this AdSense approach.
 The fact is that every site has visitors that won’t find exactly
 what they’re looking for. If they found your site with
a search engine, they’ll likely go back to that search engine
 and refine theirsearch term. If they found your site directly
 and it doesn’t contain what theywant, they’ll probably surf
 away to search for what they want.

Also, if you already have search capabilities on your site,
 visitors who use those capabilities are already seeing the
 ads that are shown in the search results. You’re just not
 getting paid for them. If you have the capability
anyway, you should at least be able to collect revenue
 from increasingGoogle’s confidence level.

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Search Engine Optimization Tools



There are a myriad of free SEO

tools available, and even many sites that list these free tools (the compendium sites are generally supported by advertising, and must therefore practice good SEO themselves to be successful!). Some good sites that list (and provide links) to free SEO analysis tools http://www.trugroovez.com/free-seo-tools.htm, http://www.webuildpages.com/tools/, and http://www.seocompany.ca/tool/11-link-popularity-tools.html. Some of the most useful (and free!) single-purpose SEO tools are: NickeBot: a keyword discovery tool that helps pinpoint the right keywords for optimization, http://www.nichebot.com/. The SERPS Tool: the SERPS (or Search Engine Positioning) tool helps you discover your ranking across Google and other major search engine in one fell swoop, http://www.seo-guy.com/seo-tools/se-pos.php. Meta Tag Analyzer: checks meta information for errors and relevance to page content, http://www.seo-guy.com/seo-tools/se-pos.php. These tools can definitely be time savers, particularly if you have a large amount of content you need to optimize. The price is certainly right! Individual tools also can serve as a reality check: by running your pages through one of these tools you can get a pretty good feeling for how well you have optimized a page. However, you should bear in mind that there is nothing that one of these tools can do for you that cannot also be done by hand given the knowledge you have learned from this article. Individually, SEO analysis tools available on the Web can help you with your SEO tasks. However, to get the most from these tools you need to understand underlying SEO concepts, as explained in this article, before you use these tools. Over time, as you progress with SEO, you will probably accumulate your own favorite SEO analysis toolkit.