easy SEO techniques
1) Strong Anchor Text Distribution Is A Must
2) Utilize Authorship Markup
3) Backlink Variation is Uber important.
4) Social Signals Are Vital
5) On-Site Optimization + Content Content Content
Re-iterate that the SEO game really hasn’t changed all that much
at its core, but it has changed in exactly how you implement the
core principals. You will find that having an SEO plan in place before
going all crazy and getting random backlinks from all over the place will be a lot
more effective and save you a ton of time and heart-ache.
Seo worked really well for a long time! However, Google appears to have finally
caught on and has begun taking into account when websites have an abnormal number
of identical anchor texts pointing to a site. Or in terms we are talking about, sites with
very little text distribution in the links pointing to them.
So how can we effectively rank websites for specific keywords now if we can’t make all
of our anchor text keywords the same? The first thing is we can use the idea of Latent
Semantic Indexing when choosing anchor text.
Backlink Variation is Uber Important – Earlier we talked about Anchor Text Distribution.
Backlink variation is a very similar concept so I won’t spend a ton of time talking about it.
The idea of backlink variation is that you want to get backlinks from a wide variety of
sources. Not just different websites, but different types of websites. Sure, you can get
100s of backlinks from 100s of different article directories, but they are all still coming
from one type of source… article directories.
Social Signals Are Vital – Social signals have been a pretty important thing in Google’s
eyes for a little while now, but they are only becoming more and more important. While
the importance of massive irrelevant backlinks has gone down, the importance of social
signals has gone up.
On-site optimization has gotten
more and more important recently and content has been and always will be important.
You might say that content is the life blood of the internet.
It is very important that your linking structure makes sense and that you do not have
any broken links on your site. Basically the best linking structure would resemble
somewhat of a pyramid where your home page is the very top of the pyramid.
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iptables is a good start for staying on top of unwanted traffic, but
you may want to go a step further with Nmap Network Mapper, a program that
scans all of the ports on a machine or network of machines, looking for
potential vulnerabilities. Nmap gives you a view from the outside and eliminates
guessing which ports are open. Most intruders use Nmap, and you can
get it at http://www.insecure.org/.
Warning If someone else controls the network that you want to Nmap or
run Nmap from, ask that person if it's all right that you do so. Network
administrators watch for port scans and delight in stomping on any machine
that runs a scan.
Just run nmap host to run a generic scan on a host. Here's an example scan:
Starting nmap 3.30 http://www.insecure.org/nmap at 2003-08-04 16:25 PDT
Interesting ports on host (10.1.2.2):
The 1636 ports scanned but not shown below are in state: closed
Port State Service
9/tcp open discard
13/tcp open daytime
22/tcp open ssh
37/tcp open time
111/tcp open sunrpc
113/tcp open auth
6000/tcp open X11
Nmap run completed -- 1 IP address 1 host up scanned in 0.594 seconds
The host in this example probably doesn't have any kind of firewall running,
because it has quite a few open ports.
Nmap can do much more — have a look at its manual page and the considerable online resources.
Security Resources
Here are three good security sites:
http://www.sans.org/ Offers training, services, a free weekly newsletter
of the top current vulnerabilities, sample security policies, and more.
http://www.cert.org/ A place to look for the most severe problems.
http://www.insecure.org/ This is the place to go for Nmap and pointers
to all sorts of network exploit testing tools. It's much more open and
specific about exploits than many other sites.
Website Domain fundamental
Domain Name Service-DNS setting up a DNS server is trickier. The most common DNS server is BIND - Berkeley Internet Name Domain, but a newer DNS server named djbdns is also gaining popularity.
Web servers In the Unix world, Web server usually means Apache, the most popular Web server in the world. However, many scripting languages and other tools have embedded Web server features that can aid debugging, status monitoring, and other tasks not directly related to serving Web pages to the general public.
Virtual private networks -VPNs A VPN allows you to connect several widely dispersed machines in a virtual network for instance, a single subnet. Administrators typically create a VPN in conjunction with the IPSec protocol so that they can disperse sensitive data that might otherwise be behind a network firewall through an encrypted network channel across a possibly insecure link.
The screen program Did you ever want to take your shell session wherever you go? You can do it with the screen program, a terminal multiplexer that supports multiple shells, disconnection, reconnection, scrollback, cut and paste, and more. This utility is a perennial favorite among seasoned Unix wizards. If you want some of the same functionality with a windowing system, check out VNC Virtual Network Computing.
DB files and DBM files When using many larger servers, you will encounter binary DB and DBM files.
These files are very small databases that store blocks of data keyed by small strings, usually as
some kind of hash table. For whatever reason, there are an absurd number of different DB/DBM file formats DB, GDBM, NDBM, and SDBM, to name a few. Most packages that use DBM-style files come with their own manipulation utilities for example, the postalias command that comes with Postfix, but scripting languages such as Perl include powerful interfaces that you can use if you need to do something beyond the ordinary with these database files.
Relational databases You can run the powerful MySQL and PostgreSQL database servers on Linux.
There are several commercial servers as well, but this book intentionally avoids talk of commercial software products.
RCS and CVS The Revision Control System RCS is a way to track file revisions. Originally meant for software development, many systems administrators use RCS to control important system files so that they have a record of who made each change and in theory, so that they can back out of harmful changes, though this rarely comes up in practice. The Concurrent Versions System CVS is a network-extensible revision control system that can handle several versions of the same package at once.
Pluggable Authentication Modules-PAM If you don't like the system of passwords in /etc/passwd, you can replace it with a PAM module that supports some other scheme.
Network Information Service - NIS: NIS is a terrifying combination of RPC and DBM files, used by many systems to provide networked information such as passwd and group. It is an old system that isn't particularly robust, secure, or pleasant, but it is supported by most Unix platforms.
Kerberos This is a powerful network authentication system.
Lightweight Directory Access Protocol -LDAP: LDAP serves a bunch of data entries to network clients as NIS does, except that where NIS allows only a single key per data entry, LDAP supports a hierarchy of keys for entries. LDAP is very extensible; OpenLDAP is a popular open source LDAP server.
Network File System NFS This is the traditional method of sharing files across a network on a Unix cluster.
NFS is a somewhat clunky system that is still in use because most Unix systems support it. Plus, the alternatives such as AFS Andrew File System, DFS Distributed File System, and 9P are too expensive, difficult to configure, and not terribly well understood.
Secure Sockets Layer-SSL: Many network servers now offer SSL support to authenticate and encrypt individual TCP connections with the same technology used for secure Web sessions. If you want to set up a server that supports SSL, be prepared to learn all about public keys, private keys, certificates, signing, and more.
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Php Form Example
The submission type defined with the method keyword
One or more input elements defined with the input tag
The destination to go to when submitted defined with the action keyword
A simple form with a text input field called search and a submit button.
<html>
<head>
<title>Test a Form</title>
</head>
<body>
<form action="<?php echo($_SERVER['PHP_SELF']); ?>"
method="get">
<label>
Search: <input type="text" name="search" />
</label>
<input type="submit" value="Add" />
</form>
</body>
</html>
Strictly speaking, forms are defined purely by HTML, but we're using some
PHP code on line 6 to reference the super global PHP_SELF. This provides a
shortcut to the name of the current PHP file that handles the submission
of the form data.
SEO Tips on Conducting
From the most high-level perspective, user researchis the science of observing and
monitoring how we and our customers interact with everyday things such as websites
or software or hardware, and to then draw conclusions about how to improve those
customer experiences. Sometimes we do this in a lab environment (complete with
one-way mirrors and cameras pointed at the participants), other times we do this in
people’s native environments offices, homes, and still other times we use
surveys to monitor key metrics such as customer satisfaction and task completion rates.
The greatest benefit of user research is that it allows all of us to get really close
to our customers and get a real-world feel for their needs, wants, and perceptions of
interactions with our websites.
UCD methodologies represent the purest sense of customer centricity because
they allow you to engage in a dialogue with your customers in a way that you can’t
when using other methodologies. The UCD methodologies outlined in this chapter
empower you to reach a level of Why understanding that is missing from many other
methodologies. They move you from talking the talk to being able to walk the walk
when it comes to focusing your company/products/websites around customer centricity.
Lab Usability Testing
Lab usability testsmeasure a user’s ability to complete tasks. Usability tests are best for
optimizing User Interface (UI) designs and work flows, understanding the customer’s
voice, and understanding what customers really do. In a typical usability test, a user
attempts to complete a task or set of tasks by using a website or software or a product.
Each of these tasks has a specified goal with effectiveness, efficiency, and satisfaction
identified in a specified usage context.
A typical study will have eight to twelve participants. Early on during these tests,
patterns begin to emerge with as few as five users that highlight which parts of the
customer experience or process are working well and which are causing problems.
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1. As soon as possible, hold a debriefing session with all the observers so that
everyone can share their thoughts and observations.
2. Take time to note trends and patterns.
3. Do a deep dive analysis with a goal of identifying the root causes of failures based
on actual observations. (For example: The FAQ answers on the website were too
long. The Contact Us link was not apparent and hidden “below the fold.” It was
not clear that they could not contact us via phone. Or almost everyone complained
that their expectations were not set about when to expect a reply.) The moderator
is responsible for tallying successes and failures by each participant for each task.
4. Make recommendations to fix the problems identified. Usually you create a
PowerPoint deck that collects all the scores. Then for each critical task identify
the points of failure, make concrete recommendations that will improve the customer experience,
and categorize the recommendations into Urgent, Important.
Features of MySQL Database server
MySQL uses the client/server model; that is, a database server (MySQL) that serves (communicates) with multiple clients application programs, where the clients may or may not be on the same computer. It also supports SQL, the structured query language, a standardized language used by most modern databases for working with data and administering the database.
MySQL software is open source. As discussed earlierin this chapter, open source means that it is possible for anyone to download MySQL from the Internet, and use and modify the software without paying anything. The MySQL software uses the GPL GNU General Public License, http://www.fsf.org/licenses/, to define what you may and may not do with the software in different situations. If you need to use MySQL code in a commercial application, you can buy a
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http://www.mysql.com/company/legal/licensing.
The MySQL Database Server is very fast, reliable, and easy to use. MySQL Server was originally developed to handle large databases much faster than existing solutions and has been successfully used in highly demanding production environments for several years. Its connectivity, speed, and security make MySQL Server highly suited for accessing databases on the Internet.
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Advantages of MySQL and PHP
Certain technologies play together better than others. PHP, a simple and powerful scripting language, and MySQL, a
solid and reliable database server, make a perfect marriage between two modern technologies for building databasedriven, dynamic Web sites. Some of the advantages of both PHP and MySQL are:
• High performance
• Built-in libraries
• Extensibility
• Relatively low cost
• Portability
• Developer community
• Ease of learning
High Performance
PHP is no longer considered just a grassroots scripting language, but now with PHP 5, and its highly efficient built-in
Zend engine, PHP accommodates developers and IT decision makers in the business trend to rapidly release and update
software on the Web faster than conventional programming cycles have allowed.
MySQL, a highly optimized database server, provides the response time and throughput to meet the most demanding applications.
With PHP scripts connected to a MySQL database, millions of pages can be served on a single inexpensive server.
Built-In Libraries
PHP comes with many built-in functions addressing common Web development tasks. Problems encountered by other
programmers have been solved and packaged into a library of routines, made available to the PHP community. The
official PHP Web site at http://www.php.netprovides excellent documentation explaining how to use all of the
functions currently available.
Extensibility
PHP and MySQL are both extensible, meaning that developers around the world are contributing add-on modules to
extend the functionality and power of the languages to stay current with the growing market needs and standards of the
day. You can also obtain the source code for both PHP and MySQL. Source code is the code that a program consists of
before theprogram is compiled; that is, the original building instructions of a program.
Relatively Low Cost
As a Web developer you can demand a lot more money for your time if you can master PHP and MySQL. Because they
are open source projects, there is no licensefee associated with using PHP or MySQL. Because both applications run on
almost any platform, you also have a wide range of hardware choices lowering the total cost of ownership. With so
many qualified PHP developers sharing information on the Web, and excellent online documentation, you can get the
most up-to-date, reliable information without paying for it.
Portability
PHP and MySQL run on almost any platform, including Linux, Windows, Mac OS X, FreeBSD, Solaris, and so on. If
well written, you can simply copy the code from one server to another and expect the same results, perhaps with some
minor adjustments.
Developer Community
Both PHP and MySQL have a huge following in the development community. If you run into a problem, you can
usually very quickly find support on the Web, where your problem can be posted, identified, and resolved by other
users and developers sharing your problem. Developers worldwide are constantly finding and resolving bugs and
security holes, while working to keep these languagesup-to-date and optimized.
Ease of Learning
PHP and MySQL are relatively easy to learn. Most of the PHP constructs are similar to other languages, specifically
Perl, making it familiar to most developers. MySQL uses the SQL query language and English-like language used by
most modern database management systems today. If you have had any experience with SQL, you will find using it
with MySQL an easy transition.