How ta Starting a Blog-Make Your Blog Work For You

Making money and driving traffic to your blog

To begin, you will create a new Blogger blog;
review and navigate the Dashboard;
 and learn how to create, edit, delete,
and schedule posts. Posts are the
substance of a blog and should be regularly
published, not only to keep your readers
 interestedin following your blog but to
help improve your online ranking.
 Use labels to categorize blog content with adsence
 and allow visitors to quickly find
 what they are looking for.

A Google Search Box can also be added
 to assist visitors in searching your site.
Once your blog is setup, add a personal
 touch by adding a theme, adjusting fonts and colors, and
adding desired gadgets sidebar items,
 as well as learn how to install a custom banner adsense for mobile.

You may customize your blog’s settings Ads placement, such
 as inputting your e-mail address to review comments,
modifying the Blog Description, adding HTML
to put your signature at the end of each new post, or
setting up a custom domain.


It is important to design your blog with your
 audience and purpose in mind, and then incorporate
that into the blog layout, color scheme, and overall functionality.

Furthermore, you’ll learn how to make money
with your blog. One of the most popular methods is
by using Google AdSense. Blogger has a
“Monetize” area of the Dashboard specifically to work with
Google AdSense. Many bloggers also add affiliate
 links to their sidebars where you can make money
from referring others to a service or product you
personally use, like, and recommend.

When you insert images into your Blogger
 blog, they are automatically stored to a
Picasa Web Album.

You may also create and link to additional
 albums. However, when adding an image
 to separate your blog posts, a custom
 banner or background, you may not
 want them added to your gallery and included
with other graphics posted to your blog.
 Instead, we’ll review how to use
Google Sites to store, manage,
and use images.

Creating a Blog

The first step in creating a blog is to create a name.
 Although Blogger allows you to change your blog’s
address once it is setup, it is important to take time
to think about a name before getting started. The
name of your blog should be related to the purpose
 of your blog, whether it’s a personal blog about
yourself in general, goals you have accomplished,
a journey you are on, or a professional blog about a
service or product you provide. If you were blogging
about yourself, you may use your name as the blog
name and therefore part of your blog address.
open, visit blogger.com.

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How to-Proper Keyword Placement

You must focus on where and how your
 keywords are placed on your web page.
The frequency of placement is less important than
once considered. Many people believe that
 if they fill their web pages with nothing but
keywords, theycan attain top placement.

Search engines have responded to this and
 actually penalize sites that over use keywords.
 The number of times your keyword
appears on a given web page is called keyword density.

The concept of keyword density gets thrown
 around quite a bit in SEO circles. It refers
to the number of times your keywords are
used on a given page as a percentage of the
total number of words. Most website gurus
suggest a keyword density of 2 to 3 percent.
Today, keyword density has less of an impact
 than it once did on overall Google rankings.
 Of greater importance is the placement
and treatment of your keywords.



 Use the following guidelines tooptimize your page:

• Place your keyword(s) in the title tag, description tag, keyword tag, and alt tags.
• Place your keyword(s) in an <h1>, <h2>, and/or <h3> tag.
• Place your keyword(s) in the first twenty-five words of your page.
• Place your keyword(s) in the last twenty-five words of your page.
• Bold your keyword(s) at least once on your page.
• Italicize or underline your keywords at least once on your page.

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Robots-signals the Googlebot

Robots
The simplest of all meta tags, the robots tag,
 signals the Googlebot, Google’s search engine
 spider, to crawl your entire website. In order
 to index your website properly and include all
 of your web pages, search engines send their
 spiders to review and scan your website on a
 regular basis. Google does this every two or
 three days.

When the spiders view your meta tags and see
 that your robots tag indicates “all,” they simply
 start crawling. Although some spiders would
search the majority of your site without the tag,
having it provides the added direction to
search engine crawlers.

Make sure the robots tag is included in your
meta tags to improve crawling.
There are some Internet marketers or
 webmasters who recommend submitting
 each page of your site directly to the search engines
via single page submission.

This isn’t necessary, especially if you are
including the robots tag. Search engine crawlers do thework
for you.

What’s important is that Google indexes yoursite,
and when it does, itcan find all of your content.
The robots tag can help with that process.


Equally, if not more important, is compliance
withW3C standards industry accepted HTML standards and a sitemap.
When you combine the robots tag with an
easily indexed website, Google and other major
search engines can find and index all of
the pages on your website or blog.

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Earning with AdSense for Mobile

The AdSense way of doing things is pretty
 much the same across all ad formats
 visitor clicks ad, you get money.
 Mobile ads do have onewrinkle
that you haven’t seen in other types
of ads, though, and that’s the Click
to Call link. This link allows visitors
 to click the link and place a call to the
advertiser. It’s a cool feature, but one that
 might leave you wondering how
you’ll get paid for that.

Truth is that this link works just like any other link in an ad. You get paid for
mobile ads whenever your site visitors click the ad links. That includes the
Click to Call link. Like other types of AdSense ads, the amount of payment
is determined by the payments that advertisers make when their ads are
displayed. It’s a formula that Google keeps closely guarded, but it works the
same as AdSense for Content and other types of AdSense. Advertisers bid for
the right to have their ads shown. Then, each time the ad is shown, Google
gets paid whatever that winning bid amount is. In turn, Google then gives
a percentage of what it is paid to you, the Web site owner who publishes
the ad. But how much is the exact percentage? Google is pretty tight-lipped
about it.

You can track your AdSense for Mobile earnings on the Reports page, which
is the first page you encounter when you sign in to your AdSense account.
Included here is a category for AdSense for Mobile Content that shows page
impressions, clicks, click-through-rates, effective cost-per-thousand impressions,
 and earnings. Like other reports, you can show these numbers by day,
week, month, or all the time.

•  Creating a new blog and publishing posts
•  Designing a blog, changing its layout, and installing gadgets
•  Making money and driving traffic to your blog
•  Incorporating social networking tools and search engine optimization tips
•  Using a domain instead of the default “BlogSpot” address
•  Creating a gallery and knowing how and where to store images online
•  Using advanced blog design techniques HTML and CSS and customization
•  Developing an online store using Blogger pages
•  Finding additional help and troubleshooting the most common mistakes 

Mobile Web sites, and by extension mobile ads, aren’t for everyone. You may
not have a Web site that’s appropriate for (or is even of interest to) mobile
surfers. That’s a call you have to make.
If your site does lend itself to the mobile lifestyle, however, consider AdSense
for Mobile. It’s one way to monetize your mobile efforts — and although the
revenues that you generate for mobile ads might not be enough to pay the
mortgage or the payment on that shiny new car you rushed out and bought
when you were approved to display AdSense ads, it might add a little to the
revenue streams that you’re building. In my book, every little bit helps.

As the popularity of blogs grew, so did the popularity of another technology,
called a feedor RSS feed.Both of these terms refer to the same thing. Feeds
are content that is pushed out to registered users who have signed up to
receive them. The content that’s pushed out can be short teasers about blog
posts, news, or podcasts or it can be a complete blog post, news item, or
article.

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Adsense-Placing mobile ads to increase earnings

Placement is one problem that you’ll likely
encounter with mobile ads. The format of a
mobile Web site is already so small, so how do
you place ads that catch the attention of mobile
surfers?
My suggestion is to place them near the top of
the page. For example, if you’re setting up your
mobile Web site so that a small logo appears
and then content and links for your page immediately
 display, ads appear between the logo
and the content.

This gets the ads right in front of the mobile
Web site users as quickly as possible to ensure
they don’t navigate away from the page before
your ads are seen.

Another alternative might be to put your ads
at the top of a list of links that appear on your


obile Web page. This integrates the ads into
the links, making them feel a little more natural
on the site. But again, they’re still above the links
so that users have the chance to actually see the
ads before they navigate away from the page.
Ultimately, the perfect placement of your ads
may take some trial-and-error. With any form
of AdSense, don’t take my word — or anyone
else’s for that matter — as gospel. Instead,
begin with my suggestions and test your ads
over a period of time to see where they earn
the most click-throughs for your site. Only thorough
 testing can you really determine what
works and what doesn’t on your specific pages.

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AdSense-Social Media Marketing

Social marketing is a relatively new concept
 that’s based on a phenomenon that’s grown
 despite the fact that no marketing experts
saw it coming, and it’s all based on social
networks, such as those brought into being by
MySpace and Facebook.

The idea with social networks is that you
 have an online community where
you can connect and share with people
 who have the same interests that you
do. For some, that might be an interest in
 specific people or hobbies. For others,
the interest could surround employment
 or education.

What’s important is that a social network lets
you create a circle of like-minded friends and
acquaintances — also called a community.


For example, with MySpace, the concept is to
 build a home page where you and your friends
 can connect.

You can also connect with others who are potential friends because they can
view your MySpace page and learn about you and your interests.
If you’re marketing with social networking, create your network, and as you have
something to market, share it with that group of friends in your community.
They then share it with their friends, and before you know it, a network that’s
far beyond the group you could reach on your own knows what you’re doing.
Here’s the catch with social media marketing though: If you develop a social
network specifically to sell something to the people in that network, you’ll fall
right on your face. Really. Social networks are created by people who have
something to share with other people who think like them. If you barge into the
network with a sales pitch and nothing more, you’ll be completely ostracized.
To be truly effective, you have to actually participate in the communities that
you join. That means interacting with people and offering up something that
others can use most of the time without expecting anything in return.
If you really want to see how social media marketing works, check out some
of the organizations that have successful sites on MySpace or Facebook —
Christian bands like Three Days Grace, for example. To get to the point
where a social media marketing strategy is successful requires a lot of effort
and attention, but the results can be very much worth the time you put into
developing your place on the network

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Job at Indian Institute of Technology-Roorkee

Post :

Medical Officer : 01 post

Medical Officer : 03 posts on contract basis

Institute Engineer : 01 post

Assistant Executive Engineer (Civil) : 03 posts on contract basis

Assistant Executive Engineer (Electrical) : 01 post

Assistant Executive Engineer (Civil) : 02 posts 

Institute Architect : 01 post 

Assistant Librarian : 01 post 

How to Apply : The completed application in the prescribed format should reach the  Assistant Registrar (Recruitment), IIT Roorkee, Roorkee-247 667 (Uttarakhand), on or before - 31/12/2014.


View Details:http://www.iitr.ac.in

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SEO best Technique-Site Submission and Ping

website will post to Twitter, Wordpress,
Facebook and the list goes on.

You want comments from various IP
addresses that look like a conversation is taking place
on your site. If you look at some Acne Cure
 and Weight Loss Blogs, this makes them look
great.

The easiest way to get various IP addresses
 is just to outsource the comments, however you
can participate yourself. Next time you are at
 your library, Starbucks, McDonalds etc, login
to the internet available and drop a comment on your site.
Make sure you do not login to your actual site while
 at these other internet access points, when you get
 home you can approve the comments you have left.




There is only so much you can do yourself when
 it comes to blog commenting. You can outsource
 the above blog commenting styles to your
employees if you have any. If you do
not have the time or the employees, these
 gigs will help you for sure.

EDU/GOV Backlinks
These links are very powerful, some people sell 1
 link alone for quite a bit and edu blogs can
sell for $100 a piece.

Here is how you are going to find edu/gov blogs and
 forums manually by searching Google:
site:.edu inurl:blog "keyword"
site:.edu inurl:forum "keyword"
Now just replace edu with gov if you want to gov sites,
 and enter your KW between the quotes.

Videos are easy to rank in Google, in fast they
 shoot up very fast through the rankings.
Once a video has been made,  submit to the following directories:
Viddler
Kewego
TheFriendsNetwork
Giiggler:
Multiply
MyVirtualSchool

After you embed the video, make sure you include Core
on page SEO before you publish the
post:
-Keyword density - around 3%+
-h1 tag with keyword
-h2 tag with keyword
-h3 tag with keyword
-italic keyword
-bold keyword
-underline keyword
-keyword must be at least in the first and last paragraph sentences
-ALT tag in image with keyword
-Link out to Authority site
-Link to another post on your site

Submit Your Sitemap
When new content is added, make sure submit your sitemap again in Google.
An XML sitemap is created for search engines so they can find your web pages

Yahoo Answers is a great place to get backlinks, especially if you get best answer. I
purchased one fiverr gig with a Yahoo Best Answer and had a site zoom to page 1 over
night.

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AdSense Basics-Potential of AdSense-Ad code blog post

AdSense is an advertising program that
 anyone who publishes a Web site can
use to generate income for  Web site.

 But there’s one small condition 
Google must approve your site before
 ads are shown on your site.
How to make money with google adsense.
Google Adsense Learn how Adsense tips and get tips
 and strategies to  generating more money through Adsense.

A longer explanation is that AdSense is
 an ad-placement program that utilizes
Google’s proprietary search capabilities
 to determine the best placement for
ads that are purchased through the
Google AdWords program.

AdSense is contextual advertising,or ads
 that appear in the context of surrounding
 content. What this means for you is that
 AdSense ads are related to the content
 of the pages on which those ads appear.



The bottom line is that with AdSense,
 you can place ads on your Website that
are targeted to the content of your site.

while creating income is the most likely reason
 that publishers use AdSense, it’s not the only one.
 Some publishers use AdSense as a means of
making their Web site more valuable to site visitors.

Anyone who displays an AdSense ad is considered
a publisher,whereas anyone who purchases
 the ads that are displayed through AdSense is an
advertiser.

Unique visits:A visitor is considered uniquewhen she visits your Web
site the first time during a given period of time. Depending on the
metric— the measurement used to track visitors on your Web site
that’s used, a visitor might be considered unique the first time he visits
your site in a 24-hour period, the first time in a week, or the first time
in an hour. For AdSense, the unique visits measurement is used to help
determine the click-thru rate for ads.

With those hypothetical numbers in place, you can
use this equation to estimate how much you might
 make from your AdSense ads earn on a given day:

unique visits x average CTR x average CPC = potential revenue
so
1,000 x .02x$.25 = $5.00

Using that equation and the hypothetical numbers,you could
estimate that you’d make $5.00 per day, or $150.00 per month.

In some rare cases, you may have heard of AdSense
publishers making $20,000 or more each month.
 Those are rare cases, but it’s possible to build
a decent revenue stream with AdSense if you
manage the use of the ads carefully on sites that
are very well designed.

What is likely is that you might be able to make
enough to cover your Web site hosting or even
 enough to cover your mortgage. AdSense definitely has
the potential. How you manage the program combined
 with how well your site is designed and the amount
of traffic that your site receives determine how
 much you make.

If you’re going to use AdSense, you most definitely want to have some kind of
Web site analytics program. A Web site analytics program tracks the number
of visitors to your site and some of their behaviors while they’re on your site.
You can use a program like AWStats or ClickTracks, but those programs are
nowhere near as easy to use as Google Analytics.

• Your Web site URL:Google will check the site to
 ensure it’s appropriate for ads to be displayed.
• Your Web site language:To ensure that AdSense is available to your
site visitors and that any ads placed are properly targeted to the
main language of your site.
• Type of account:Use this drop-down menu to select whether you’re
creating a personal account or a business account. If the account
is for you, it’s personal, and if you plan to use it as part of a business
 that you own, it’s a business account.
• Country or territory:You do know where you live, don’t you?
• The payee name: This is the name under which you want your
payments issued. If you’re creating a personal account, it should
be your personal name. If you’re creating a business account, it’s
best to use the business name, but you can also use your personal
name if you prefer.
Payments are made electronically or by check, but you set that
information up after you’ve created your AdSense account, so for
now all you need to know is to whom and where payments should
be sent.
• Address and telephone number:Use the address where you would
like to have your payments sent, and be sure to include a working
telephone number in case the good people at AdSense need to
contact you concerning payments.

Instead, AdSense has a testing capability — the AdSense preview tool.It’s a
small application you have to download and add to your computer’s registry,
which allows you to see what the ads look like and how they behave without
having to click your own ads.

Download the preview tool from the
AdSense Help Center at https://www.google.com/adsense/support/.
In the Help Center, search for preview
tool. You should be taken to a search
results page where the top result is a
link to the page from which you can download
the preview tool. The directions
on the page walk you through downloading and
 installing the preview tool.

Site content
Here’s where the program policies begin to get interesting. Okay, not really.
There is rarely anything interesting about program policies. But a lot of meat
is in this section of the program policies, and you should pay close attention
to what’s here.
Google’s requirements for site content are basic: no violent content, no adult
content, nothing related to gambling, and nothing associated with any type of
illegal activities. But that’s not all. Google also frowns on Web sites that are
related to anything that could be construed as controversial.

Google’s Webmaster Guidelines tell you everything you need to know about
what the company expects from the design of a Web site. The document is
pretty complicated, but it can be summed up in one word: simplicity.

Consistency is also a very important factor in improving the traffic to your
Web site. Every day you should be plugging away at your marketing efforts,
in whatever form works best for your site. Web site marketing does require
constant attention, however. Pushing for a short period of time to improve
your traffic but then letting the efforts fall by the wayside does no good.

Everyone seems to be seeking the key to more
 Web site content. In today’s information-driven
society, great, dynamic content is the key. People
 are usually online because they’re looking for
 something — relationships, information,
products, or services. Content is the way
 they find what they’re looking for.

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VoiceTab II-HP

Less than a year after introducing the
Slate 6 VoiceTab, HP released its successor:
 the Slate 6 VoiceTab II. The only differences
 that we can spot right now between the new
 tablet and the old model are related to the
software version, and the rear camera.

The Slate 6 VoiceTab II runs Android 4.4 KitK
at out of the box instead of 4.2 Jelly Bean like
 the original tablet, and comes with an 8 MP
 rear camera instead of a 5 MP one.


 The rest of the features seem to have
 remained unchanged, including: 3G connectivity,
 a 6-inch IPS display with 720 x 1280 pixels,
 2 MP front-facing camera, a quad-core 1.2 GHz
 Marvell PXA1088 processor, 1 GB of RAM,
16 GB of expandable storage space, and a
3000 mAh Li-Po battery.
The device obviously has voice-calling capabilities,

 and even offers support for two SIM cards.
 All Tech News

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Android One initiative-Google

All things considered, the Android One
 initiative that Google announced several
 months ago is a pretty attractive undertaking
 that's hard to be beaten, at least on the
 entry-level market. After all, what's not
 to like - stock, unaltered Android combined
 with a mind-bogglingly low price tag.
Well, the limited availability of the
Android One devices is one of the downsides,
 but after all, the initiative was intended for India.

From now on, however, those from the UK
 who are on the market for an entry-level
 device might benefit from the Karbonn

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Web hosting in the cloud

Cloud computing is all the rage these days
 and the hosting industry is no exception.
 The basic idea of cloud computing is that
you join multiple computers together to
 provide faster, more reliable performance.

In terms of web hosting, that translates to
meaning that websites get delivered faster
and don’t suffer from slowdowns.


When one website receives a lot
of traffic, the load is spread equally among
multiple servers in the cloud.

Imagine it as a grocery store where,
if the lines at the checkouts get long,
shelf-stackers and other staff from
around the store are summoned to
temporarily open additional checkouts
until the rush is over.

Cloud hosting has a couple of small
drawbacks, but they affect only the most
security-conscious users. Some users
 may be concerned about data security
due to multiple websites floating around
 in the same cloud, and the potential
exists for a hacker to break an entire
 cloud rather than one server, but for
the majority of website owners, the
advantages of the cloud far outweigh the
drawbacks.

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Automating Functions with cron Jobs

Think of cronas being short for chronology,
and it will help you see that it is for jobs that
are performed automatically on a fixed time
 schedule by theserver’s internal clock.
 It’s like setting the timer to switch the heating on
before you get up in the morning or setting your
 DVR to record the sameshow every week.



The command for a cron job basically has two parts:
✓ The command that the server should run:This means giving it the full
path to the file that you need to run and any switches that are needed to
perform the function. The software you run on your website should provide the correct switches to include.
✓ The exact time and schedule on which the job should be executed:
There is huge flexibility built into this system, meaning you can schedule
the task to run exactly when you want on whatever schedule you want.
cPanel provides an easy configuration screen for cron jobs. Here’s how to
use it:
1. Open cPanel and log in using the details your host gave you when you
signed up.
2. Scroll to the Advanced section and click Cron Jobs.
3. If you want to be e-mailed every time any cron job runs, enter your
e-mail address in the first box and click Update Email.
4. Select the schedule on which you wish the command to run.
There are some common settings to select from, or you can create your
own schedule.
You must fill every box when setting the schedule; otherwise the cron
job creation will fail.
5. Enter the command you want the server to run into the Command box.
You must add the full server path to the file you want to run in the cron
job. The server cannot guess which folder the file might be in!
6. Click Add New Cron Job to create the job and add it to the cron.

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Site navigation for three reasons

Site navigation-SEO is to be profitable

Site navigation is crucial for three reasons
all of them fundamental to
SEO:
• Usability- helping users find what they want.
• Indexing- helping search engines find all your pages.
• Link power- distributing it to all your pages.
Only if a page is indexedby a search engine such as Google can it
appear on that engine’s results pages.

The least competitive of keywords, it is the most important factor in
determining where a page appears on search engine results pages
SERPs.
Link power is crucial and your pages can’t have enough of it (especially
the most important pages on your site - let’s call them your ‘Superman
pages’).
Good usabilityis a must if you want to maximize response. So let’s say
it’s a given that the usability team can do more or less what they want
and SEO must then adapt to that (without messing it up).
The first thing usability might ask for is a search box. That would work
for your site’s visitors, but is no use for SEO, as search engines (they are
simple things) can’t ‘search’ with search boxes. Search engines need
links.



Perhaps you’ve now planned your site’s structure consisting of a home
page, maybe five to ten category pages with five content pages each.
Or you might need only five pages in total on your site. Or already have a
site with thousands of content pages (perhaps articles or products) and
hundreds of category pages.
Of course this will depend on your particular circumstances.
But however large or small your site, you are going to need to create
content and optimize it.

You’ll want a content management system (CMS) to create and manage
pages yourself without the need for expensive and busy developers.
You’ll need flagship content that can be used to promote your site, build
your brand and get links from other sites.
You’ll also need lots of long tail content to target the long tail keywords
in your target niches.
Long tail content must still be interesting and good enough for users to
want to stay on your site and return.

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Building a Marketing-Effective Web Site

presentation of information affects emotional
 response and thus influencesbuying decisions.
 Designers ask about your target audiences to be sure to
select or create appropriate design elements.

While essential for any type of sales collateral or
 packaging, marketing communications is particularly
 critical because of the short window for grabbing
attention on the Web. Experienced Web designers
 intuitively adjust the font style, graphic style, colors,
 images, and white space to have a positive impact
on your marketing process while reinforcing your brand.

How quickly can you identify the different
 demographics of the audiences for
these sites? Gender is obvious. What about
 economic status? Can you identify any
 similarities between these sites?

Put your company logo on your Web site,
 just as you would on any other
advertising or packaging; it’s an essential
 part of your brand. If you don’t
have a logo, this is a good time to get one.
 Ask your graphic artist to design
one for you, make one at sites like
 LogoMaker.com, or search for free logosto
find the names of companies that sell logo
software or inexpensive, pre-made
logos.

Contentrefers to everything you provide for the
 Web site, from written copy to photographs,
 from product information for a database to a calendar of
events.

People don’t read online; they scan to save time. That makes sense because it
takes 25 percent longer to read the same material onscreen than it does to
read it on paper. Because of the limitations of time and screen space, you
need to adapt your writing style for the Web. Try to follow these precepts:
Use the inverted pyramid.Use the journalistic convention of the
inverted pyramid, with the most important information at the beginning
of each page. Readers might never reach the end of the first paragraph,
let alone the end of the page.

Grab readers with headlines. Good headlines grab readers by the
lapels. Subheads help break up the text on a page, making it easier to
read. If you use a different font size, style, or color for your headings and
if your headlines or subheads include a search term, you might receive
extra points in search engine rankings.

Write strong leads. The first sentence on the page is called the lead.
Hook readers with benefits, telling them what they’ll find on your site,
store, or page. It improves search engine ranking to include three to four
search terms in the first paragraph.

Stay above the fold.Keep the most important information above the
fold— that is, keep it above the part of the page that users have to scroll
to see. Depending on the audience, perhaps fewer than 50 percent of your
visitors will scroll below the fold.

Avoid long, scrolling pages.Many short pages of 150 to 200 words are
preferable to a few long pages. If long text is unavoidable, consider creating HTML files that users can download and print out easily.

Alternatively, use the Frequently Asked Question FAQ format. At the
top of a page, create a list of links to anchor paragraphs text, often
below the fold, that viewers access from links at the top of the same
page, without scrolling.

Limit use of PDF files.While designers like PDF files because PDFs preserve designs, this file format isn’t great for users. Generally, restrict PDF
files to distributing long documents intended for print, not for reading
online.
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