Hidden text Using invisible text specifically tailored to search engine spidersCloaking Presenting different content for the same URL to the web user and the search engine spiderSneaky redirects Using JavaScript to redirect web users to a page they did not expect, usually one that is unrelated to theirsearch queryIrrelevant keywords Employing techniques such as keyword stuffingDuplicate content Using the same content on numerous domains or subdomainsBadware Using malicious tactics including phishing (pretending to be another site) and malware...
Search Engine Spam
PMA01:55
Search engine users search to find relevant content. And search engines try to deliverlinks to relevant content. Unethical SEO, referred to in the industry as spam, attemptsto boost page rank by abusing the idea of relevant content—that is, improving pagerank by doing something other than delivering quality, relevant pages. So, for example,getting a page about Viagra to come up in a search for sports results would be consideredsearch engine spam.
If you are an established brand or company, your image is everything and you will doeverything to...
SEO Keyword Tuning with PPC Testing
PMA01:43
The PPC paradigm allows for fast, real-time feedback loops. You do not need to waitseveral weeks or months to realize whether your SEO is working.Say you have a list of pages with specific targeted keywords.
You can create an equivalentPPC test campaign using exact keyword matching to see whether your pagesperform as expected. You can also use broad keyword matching to see whether thereare other keywords that you may have missed but are producing good conversion rates.Finding mistakes quickly can save you a ton of money and time in the long run....
Utilizing blog comments, newsgroups, and forum postings
PMA01:41
The idea is much the same when posting comments to blogs, newsgroups, and forums
as it is when submitting articles. Simply include your signature with your URL every
time you post. Note that some sites do not allow URLs. Others employ the nofollow
attribute to discourage you from placing links in your posts.
The basic rule of thumb is to be relevant to the topic you are posting about. Try to
include keywords relevant to your site. Otherwise, your post could look like spam and
you might get banned. Here are some search command tips you can use...
Adding Your Links Everywhere
PMA01:40
You can do many things outside your site to foster healthy link building. You can writearticles, submit blog comments, and post to newsgroup and forum messages. Whatyou want to do is leave your URL within any content you create.Submitting articles
Many sites let you submit your articles, including ArticlesBase, EzineArticles, ArticleGeek, and many others. When you choose your article submission vendor, ensure thatyour articles are always properly credited.When your articles are (re)published, you want to make sure they contain appropriateattribution...
Backlinks from .edu and .gov domains
PMA23:16
When Matt Cutts (Google search quality engineer) was asked about the extra ranking
boost from inbound links originating from .edu and .gov TLDs, he responded as follows:
This is a common misconception—you don’t get any PageRank boost from having
an .edu link or .gov link automatically.
Although Google denies that .edu and .gov links get a PageRank boost, you can easily
construe that the domain extension does matter in some sense. When Google flat out
denies something, it is almost always because it is not true. But when Google is cagey
about...
Website Success Metrics Seo
PMA23:15
Although website content optimization is basically common sense—who doesn’twant a fast, easy-to-find site with engaging content?—it helps to know the realimpact that it can have on your audience growth, engagement, and ultimately, conversionand monetization. The following are generally accepted, simple metrics thatyou can change through the optimization techniques.
Unique visitorsHits are not what you think. A server hit is an HTTP request for a single webobject. One web page view can require many hits to the server. The true mark ofhow you should...
Top 10 Tips for Optimizing CSS Seo
PMA23:12
The following 10 best practices are designed to speed-optimize your CSS, and yourHTML markup:1. Replace inline style with type selectors to target multiple instances of identicalelements.2. Use descendant selectors to avoid inline classes.3. Group selectors with common declarations.4. Group declarations with common selectors.5. Combine common styles into shared classes.6. Use inheritance to eliminate duplicate declarations.7. Use CSS shorthand to abbreviate rules and colors.8. Abbreviate long class and ID names.9. Use CSS2 and CSS3.x techniques.10....
Image SEO
PMA00:12
Images are integral to content. Meaningful or unusual images that attract attention also serve toassociate your content in the reader's mind. Think of an image as an internal reference that helpsreaders remember a piece of content.
Image SEO is also crucial because Google recognizes the importance of images. I do the following:• provide meaningful file names with SEO keyphrases• provide Alt and Title tags with SEO keyphrasesThis has helped me to drive traffic for hugely competitive SEO keywords via images instead ofcontent alon...
Lead paragraph SEO
PMA00:11
I don't beat around the bush. I open my articles with a sentence that reiterates the page heading andexplains what the reader will get from the content.This is great for SEO for two reasons:• it creates a meaningful content teaser for humans viewing search results• it allows you to use the primary SEO keyphrase again in a natural wayBy making your opening paragraph as meaningful as possible, and as closely related to the pageheader as possible, you encourage Google to return that portion of the page in the search results.Bonus SEO tip: I use the...