Content is still king on the Web. When they are ranking sites, search engines look for a
lot of themed content about particular topics. Publishing a large amount of informative
and valuable content that is keyword-optimized will give your site more chances to rank
for different keywords, and will help your overall rankings (see Figure 1-13).21
If you happen to be a personal injury lawyer, mention the various injuries afflicting
clients whom you have represented. If you are a realtor, mention the different cities
and areas that you cover. Ideally,...
Choose the right keyword set
PMA07:07
Add keyword research tools, a thesaurus, and search queries to generate more rootterms that are unique. Search terms that are harder to find will have less competition.AdWords’ tool and Wordtracker’s Keyword Universe can help you find newterms to target. Refer to Chapter 1 for more details on Wordtracker. Performsearches to find other keywords that competing sites target in their HTML titles andbody text. This technique may uncover new terms. Staying on top of industry newsand events can help you find new keywords to target. You should continually...
Small business SEO and SEM strategy
PMA02:16
The keywords for small business SEO and marketing in 2012 are diversity, authority, and
engagement.
Content diversity
Content needs to be diversified to cater for different needs now that direct product sale conversions
are likely going to diminish with Google's product search taking the majority share of the pie.
Community discussions, reviews, human interest articles are good ways to get around Google
product search and still offer value to readers, with the potential to convert.
SEO and Internet marketing diversity
Don't add all your faith...
seo tips for wordpress
PMA09:35
1>Add a WordPress SEO plugins and then Choose a SEO-friendly WordPress theme or createWordPress theme that contains all the HTML and CSS code your site.
2>search engines likes all that great content.
3>Add XML sitemaps for faster indexing of our blog contents in search engines.
4>Add SEO friendly titles, URL’s, Meta keywords and meta descriptions mentioned for your blog posts.
5>Page Speed was one of key factors that Google included in its search algorithm.
6>Google Analytics is important add this.
7>Image...
Site Indexation Tool
PMA06:25
It is of the most importance to ensure that all the key pages of your website
have been well indexed by the major Search Engines.Google help the addition
of indexation data within Webmaster Tools. To see the newly revealed indexation
information, simply log in to your Google Webmaster Tools.
The data get that:
How many pages are blocked by robots.txt
How many pages it has not to include in the index
How many pages has crawled
See Webmaster Tools...
Steps to keywords to target
PMA07:40
there's ways you can tune your content better or worse on-site based on title tags and keyword usage and other technical aspects. But that's really minor in comparison to getting excellent content on your site.
creating content on your website as well as finding places to connect
with your audience through guest blogging opportunities or all the other
ways that you can earn links back to your website.
Select the good keywords for each of your individual pages.
The
best keywords will be those that are search terms (terms that...
How Disallow a sub-domain using robots.txt?
PMA07:26
in your root .htaccess file add the following
RewriteEngine on
RewriteCond %{HTTP_USER_AGENT} ^Amazon.CloudFront$
RewriteRule ^robots\.txt$ robots-cdn.txt
And then create a separate robots-cdn.txt:
User-agent: *
Disallow: /
When accessed through via http://cdn.domain.com/robots.txt will
return the contents of the robots-cdn.txt file... otherwise the rewrite won't kick in
and the true robots.txt will kick in.
advanced seo interview questions...
enabled SEO in Opencart
PMA07:18
# 1.To use URL Alias you need to be running apache with mod_rewrite enabled.
# 2. In your opencart directory rename htaccess.txt to .htaccess.
# For any support issues please visit: http://www.opencart.com
Options +FollowSymlinks
# Prevent Directoy listing
Options -Indexes
# Prevent Direct Access to files
<FilesMatch “\.(tpl|ini)”>
Order deny,allow
Deny from all
</FilesMatch>
# SEO URL Settings
RewriteEngine On
RewriteBase /opencart/
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule ^(.*)\?*$...
advanced seo interview questions
PMA04:54
Relative URL vs Absolute URL?
Search engine bots only care that your URLs resolve.
Is SEO knowledge important?
Developers should definitely have a good knowledge of SEO techniques
mainly because they are the same as good clean html development. By which i mean (to name a few) :
Proper document structure, <h1> followed by <h2>, <p>, etc
Ensure main content appears near the top of a page,
Ensure page conforms to W3C accessibility standards,
User...
Server Side Includes
PMA04:15
A server-side include is a coding that you can include within your HTML document that will tell the web server to include other information with the document being served. Server side includes are a handy way to include information on your pages automatically. For example, you can use an #INCLUDE statement to display the header and footer of your pages automatically and make sure that each page displays the same information. You can save time by using a single header.html or footer.html file if this information changes. You can...