• Your success on Google is based on which websites are
linking to you and how they link to you.
• Link quality is essential for improving SERPs.
• When engaging in a reciprocal link, make sure that the website that is providing a link back to you has an equal or greater Google PR. This is important for maintaining a favorable
Google PR balance.
• There are essentially three types of links: one-way, reciprocal,
and three-way linking. One-way links, especially if they are
from a page with a high Google PR, are the best.
• The most effective way to identify the right sites to get links from
is to identify who is linking to your competition. You can
do this by using search engineoptimization software or by using
major search engines.
• Sources for identifying inbound links to competitors include Google,
Alexa, and SEO tools.
• Use the proper link text when link building.
• Always include your keywords and/orkeyword phrases in your
link text.
• When link building, remember that quality attracts quality.
• Be persistent, take massive action, and the links will come.
• Build your inbound links with the:
• article marketing
• link exchanges/link requests
• directory submissions
• blogging
• social bookmarks
• press releases
• RSS feeds
• forum marketing
• authority links
• social media sites
• Google places
• Give people a reason to link to your website.
• Use outsourcing to free up your time and complete repetitive
tasks.
• Be cautious of some automated link buildingtools as theycan
negativelyimpact your website ranking.
Model the strategy your competitors have used. If these sites are directories,
look for a directory submission form. If the links are from articles that your
competitors submitted, submit your own. If all you can locate is an e-mail, ask
the webmaster to include a link to your site. You may also suggest a link exchange
if the opportunity arises.
If the website is already linking to your competition, they are a prime target for a
link exchange or for adding your link because they see value in linking to sites
covering similar subject matter.The fastest way to achieve top rankings is to try to
get links from the same sites that are linking to the number one, two, andthree
top search results for your desired keyword. You won’t be able to get links from all
of them and, in fact, may only be able to get a few, but each inbound link
can benefit you.
After applying the competitive link strategy, the next step isto build quality inbound
links to your website through a varietyof ways that we’ll be covering in the next few
sections of this guide. Before I reveal the most effective link acquisition strategies,
you must first understand the proper way to format an inbound link for maximum results.
