AdSense and Search Engine Optimization
AdSense and Search Engine Optimization Tips
how much advertisers are willing to pay for ads and how much Google
decides to take for its trouble. As for factors that you, as an AdSense user,
can actually affect, site design, of all things, is probably the most important
because the design of your site affects the way that search engines rank the
site in search results. The higher your site ranks, the more traffic that hits
your Web site, which means (potentially) more AdSense income.
Traffic translates into page views, and page views translate into clicks of your
AdSense ads. The more clicks you get, the better your income. Naturally, you
want to do everything you can to increase traffic to your site. Search engine
optimization is your first step. Ensure that your site is optimized for search
engines, and the traffic on your Web site will increase dramatically as your
search engine rankings rise.
Search engine optimization is a lot like trying to catch the steam that you
breathe on a cold winter day. You can see it. You know it exists, but there’s
no way to actually contain and quantify the steam. You can see the results
of SEO and you can figure out how best to achieve it, but it’s still possible to
do everything right and not achieve the ultimate goal — landing the very first
listing on a search engine results page, or SERP.
Web crawlers are programs that travel around the Internet examining and
categorizing Web pages by keyword. That’s how search engines, like Google, know to
return your Web site when someone searches for a specific keyword or phrase.
The crawler has already had a look-see and has placed your Web page into a
category along with all the other sites on the Web that fit into that category.
Adsense Optimization Google Adsense program, gives you relevant ads targeting your website.
The crawler uses a very lengthy and complicated algorithm as its search
formula. The algorithm compares the number of times a keyword is used to
indicators that tell it if that keyword is important on the Web site. Like color
coding, that algorithm makes it possible to define a Web site in terms of how
it relates to a specific topic.
You need a larger pool of
keywords to get you started. If you keep brainstorming additional words,
you’ll probably come up with the following keywords:
Search engine
Search
Marketing
List
Link
Linking strategy
Alt tags
Metatags
Metadata
Media
Content
Social media
That’s just the short list. If you really put some time into brainstorming the
SEO topic, you could come up with a couple hundred words. And don’t forget
phrases, too — up to three words. They’re more useful and help you target
better than just single words.
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When you do return to the list, read through it slowly and take the time to consider each word while you read it. Ask if a particular word is really a term that
a searcher would use to find your Web site or a page on your site. If the answer
is a resounding “No,” cross the word off the list. When you’re done, you should
have a reasonably sized list from which to choose that magic number of words.
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Microsoft has announced yet another affordable smartphone
Microsoft has announced yet another affordable smartphone
for the IMEA, Italy, and APAC regions at sub $150 price
point before subsidies. The new Microsoft Lumia 540 Dual SIM
will arrive next month and will offer lower midrange specs.
Worthy successor of the Lumia 530, the Lumia 540 Dual
SIM features the Smart Dual SIM feature to let you
create unique profiles for each SIM and also stay
connected with call-forwarding. The handset is powered
by Windows Phone 8.1 with Lumia Denim update out
of the box and it will be upgradable to the Windows 10
when that comes. Lumia 540 flaunts a 5" 720p display
and is powered by a quad-core 1.2GHz Qualcomm
Snapdragon 200 mobile chipset armed with 1GB of RAM.
Onboard storage is the modest 8GB, but there's a microSD
card slot for expanding that. Of course you also get gets
15GB OneDrive cloud storage by default and additional 15GB
storage if auto-upload to OneDrive is activated. Measuring 9.35mm
thick and tipping the scales at 152g, the Lumia 540 has 8MP
rear snapper with LED flash and autofocus.
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Lenovo new A6000 Plus is a 5-incher
Lenovo new A6000 Plus is a 5-incher
and has now announced in India the new A6000 Plus
model. As the name suggests, it's not an entirely new
device, but an improved version of the already existing
A6000. What the Plus moniker brings to the table is
increased operating memory - 2GB over the standard
model's single gig, and 16GB of built-in storage as
opposed to the previous 8GB. The upgrade will be
easily felt in both areas with more relaxed space for app
installation and multimedia storage as well as improved
multitasking experience. Other than that the A6000 Plus
is very much the same phone, built around a 5-inch display
of 720p resolution.
The mainstream Snapdragon 410 provides computing
power, with its quad-core processor clocked at 1.2GHz.
The dual-SIM device supports Cat.4 LTE for up to
150Mbps download speeds. A 2,300mAh battery is
fitted in the 141 x 70 x 8.2 mm body, weighing 128g.
An 8MP/2MP camera combo is on board for capturing
memories, and the phone runs Android 4.4 KitKat out
of the box. The Lenovo A6000 Plus will command a minor
premium over the non-Plus model but no exact numbers
have been quoted.
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Alia Bhatt Says 'Udta Punjab' Is A Risk
Alia Bhatt Says 'Udta Punjab' Is A Risk
She portrayed a young, rich girl in her debut film 'Student of The Year' and then a vibrant and free-spirited girl in '2 States' and 'Highway'.However, the 22-year-old Alia Bhatt says "Udta Punjab" is a "risk" she has taken in her career.
For her, 'Udta Punjab' is the most challenging film she has done so far.
"The film that I am doing right now ('Udta Punjab') is a big risk that I have taken so far in my career," Alia said here Monday during the launch of the debut edition of Miss Vogue magazine.
"I still can't talk about the film but it is definitely the hardest film, hardest character that I have played till date," added the actress, who showed her bubbly side in films like 'Humpty Sharma Ki Dulhania'.
'Udta Punjab', directed by Abhishek Chaubey, also features Shahid Kapoor, Kareena Kapoor and Diljit Dosanjh.
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Red Alert In Naxal-Hit Odisha
Red Alert In Naxal-Hit Odisha
In the wake of a series of Naxal attacks on security-men in neighbouring Chhattisgarh, a high alert was today sounded in Maoist-hit districts of Odisha, particularly in the southern region.
Police personnel have been put on alert in Maoist-affected districts, particularly in areas bordering Chhattisgarh, Director General of Police (DGP), Sanjeev Marik said.
While security forces have been alerted after the Chhattisgarh incidents, Superintendents of Police in Maoist-hit districts have been asked to keep a close watch on movements of suspicious persons, he said.
Police apprehend that the left-wing ultras might cross over to Odisha's Maoist-hit areas following intensified search operation in the neighboring state after violence in last three days in Sukma, Dantewada and Kanker districts.
The SPs of all Naxal-hit districts are in a state of high alert in view of possibility of cross-border movement of Maoists from Chhattisgarh, Inspector General of Police (South West), Y K Jethwa said.
While the emphasis is on strict adherence to standard operating procedure (SOP), intelligence network has also been strengthened, he said
CPI (Maoist) cadre from Chhattisgarh were trying their best to strengthen the organisation in border areas of Ganjam, Gajapati, Kandhamal, Boudh and Rayagada after the arrest of Sabyasachi Panda, founder leader of Odisha Maobadi Party (OMP) on July 17, last year, police suspected.
"Combing operation has been intensified in Kandhamal district following the incidents in Chhattisgarh. We have also asked our personnel to maintain strict vigil on the movement of suspicious people in vulnerable areas," said SP (Kandhamal) KV Singh.
"Search was conducted in the long-route vehicles passing through the district, while anti-Maoist operation intensified," added SP (Gajapati) S.Nayak. He, however, ruled out engaging more forces in the anti-Maoist operation.
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- HTC has started rolling out the new Android 5.0.2 ...
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How much money can make with AdSense
How much money can make with AdSense?$100-$100000
Unique visits:A visitor is considered uniquewhen she visits your Website the first time during a given period of time. Depending on the
metric— the measurement used to track visitors on your Web site —
that’s used, a visitor might be considered unique the first time he visits
your site in a 24-hour period, the first time in a week, or the first time
in an hour. For AdSense, the unique visits measurement is used to help
determine the click-thru rate for ads.
Click-thru rate-CTR is the number of people who click an ad and are
taken to the Web page designated for the advertisement. This page is
usually a larger, more colorful ad, the opening page of a Web site, or a
page that displays more information about the product or service featured in the ad.
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measurements which are highly
variable — you can estimate how much you could make based on some
hypothetical numbers. For example, assume that your Web site gets 1,000
unique visits per day and that the average value of the ads that are displayed
on your site each day is $.25 per click that’s the CPC. Finally, assume that
about 2 percent of your 1,000 visitors click through the ads on your site each
day. Now, you have numbers that you can work with.
With those hypothetical numbers in place, you can use this equation to
estimate how much you might make from your AdSense ads on a given day:
(unique visits x average CTR)average CPC = potential revenue
so
(1,000 x .02)$.25 = $5.00
it’s possible that the ads that show on your site might
have nothing at all to do with the content of the site. Here’s why: If your site content
isn’t very focused, the algorithm gets confused and isn’t sure which ads are
appropriate. So, it makes its best guess, which may or may not be correct.
If you’re going to use AdSense, you most definitely want to have some kind of
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Web site analytics program. A Web site analytics programtracks the numberof visitors to your site and some of their behaviors while they’re on your site.
You can use a program like AWStats or ClickTracks, but those programs are
nowhere near as easy to use as Google Analytics.
Google Analytics is free, and it integrates with AdWords and AdSense, so it
makes it easy to track your efforts in those programs. You may also want a
program that’s easy to understand and use.
You need to know one more detail before you
even start to set up your AdSense account.
Many people set up AdSense strictly to build
Web pages with the singular purpose of enticing users
to click the ads. You’ve seen these pages on the Web.
Site content
Google’s requirements for site content are basic: no violent content, no adult
content, nothing related to gambling, and nothing associated with any type of
illegal activities. But that’s not all. Google also frowns on Web sites that are
related to anything that could be construed as controversial — tobacco,
alcohol, prescription drugs, and weaponry of any kind. Google stops just short of
disallowing ads on political pages, though that might not be a bad idea.
Ad placement
In case there was any doubt, Google set up guidelines for how and where ad
units can be placed on your site. The policy document lists the particulars,
but it’s safe to say that Google wants ads tastefully displayed and in context.
Google also doesn’t want visitors overwhelmed by the number of ads on a
page, so, you’ll also find guidelines for how many ad blocks of each type you
can have on any given Web page.
If the traffic flow to your site is already established, testing each
ad will probably only take about a week. Put up an ad, watch
the numbers for a week, and then try something different for
another week. After you test several different configurations, you
can tell what works well, what works great, and what
doesn’t work at all. Remember though, the effectiveness of your ads could
change over time and with changes to your site, so testing will likely be a
constant process.
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Was your article especially well-written? Was your informationhitting on a recent trend? Were you offering a great product?Knowing the reason for this might inspire some changes onthe page, or give you ideas for new material elsewhere on your site.
-
out what page they land on when coming from Google—and thinkabout the first impression you're making on them. As the saying goesMaybe it's time to emphasize a link, or add an introductory blurbsomewhere on the side.