where to place your google AdSense Ads on website

10:58

where to place your google AdSense Ads on website

When deciding where to place your
advertising, consider whether your
advertising hinders the usability of
 your blog pages

In-text ads:These are contextual ads
 that hyperlink words in your content
to ads. When you hover over those
 words, they pop up with an advertisement.
They tend to look unprofessional and
spammy, especially when a lot of words
 within a blog post are linked. Also,
 in-text ads sometimes apply links to
 words completely out of context.

Autoplaying ads:Avoid any advertising
that automatically plays videos
with sound or music. These types of ads
 interrupt the visitor from
exploring your site or reading your content.

 Intrusive ads:This type of ad can include
 anything from pop-overs and
pop-unders ads that display in a
new browser window underneath the
current browser window to those ads
 that sweep over your blog when
someone hovers over them.
Be wary of using ads that do this because
 they interfere with your content being
read. Most browsers have pop-up blockers
 so pop-up ads may not be displayed, anyway.

 Oddly placed ads within blog posts:Oftentimes,
 bloggers place text or banner ads within
their blog post. This is fine when done
well, but make sure that the size or the
 location of the ad doesn’t affect the
ability to actually read the post.A very large
 ad at the bottom of your post content
could separate your content too far from
 your comment section, making it less
easy for visitors to comment. Also, check your
text-based ads to ensure they don’t look
too much like the blog post. Otherwise,
 you might frustrate or confuse the reader..
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Marketing Your Site with google

07:29
Google explicitly states that sites created
 through Page Creator will not be given
preferential treatment in its search engine
 result listings. The most effective way to
advertise your site is to provide links to
other, similarly-oriented Web pages.
You lookup such sites using Google’s
own search engine. If you sell flower
 arrangements, for instance, look up sites
 that sell plant food or flower pots.
In addition to using Google’s AdWords.

you should look around for other places
online to which you think linking would be
 appropriate. Don’t hesitate to contact
their webmasters and see if they’ll link back
 to your site. The more connections you
make, the better a chance you have of
getting noticed.

A Web site’s life blood is the community
 that frequents it. Think about fast-rising and
hugely successful sites like YouTube, Flickr,
 or MySpace. They all built their successes
 on creating an environment that kept users
 coming back for more. The bestway to
accomplish this is to create a Web page
 where people feel that they have stake
in its existence: you want visitors to have
 a sense that they are, in some way visiting
not just your site, but their site, too.

Page Creator is primarily intended to
 make it quick and easy for you to publish
content online. It’s not intended to let your
 visitorsadd their content. But you can still
add such features to a site you create with Page
Creator by creating them with other programs
 and linking them to your site. And you
can always create a blog with Google, which
 includes the ability to let visitors comment
on your postings. The best approach for now
would be to welcome user feedback and respond
in a timely manner, plus regular updates.

AdSense gives anyone with a Web site the
 ability to place ads there from Google.
Google makes sure the ads relate in some
 way to the content on the Web page. You’ve
probably seen AdSense ads before; they’re
 the contextual ads that often appear in a
block of two or three and are often lined up
 vertically on the page.
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targeted cpc Google’s AdSense program

02:32

targeted cpc Google’s AdSense program

• Understand the logic behind CPC and
contextual ad programs
• Get to know the terminology of the web
 advertising business
• Create a realistic plan based on the
revenue you can expect from CPC advertising
with google adsense secrets.
• Understand both the power and pitfalls
 of contextual relevance
• Consider the architecture of web
serving of ad units
• Make a comparison of CPC ad
unit vendors
• Enroll your site in a CPC ad program

• Grab the code to use for your ad units

• Use server-side includes so that the CPC ad
 code is replicated across your site
• Choose ad formats and colors to match or
complement your site design
• If your site has enough volume to make it
feasible, investigate CPM advertising
programs

Display and Banner Ads
There’s nothing to stop display and banner
 ads from being contextually related to the
text they accompany, and obviously it is
often a good idea. However, text ads—which
usually come in groups and have, by definition,
 text—present a greater opportunity
for effective contextual relevance.

With CPM cost per thousand impressions
 advertising, you get paid a fee, based  on
 thousands of impressions, when an ad is
 displayed on your site. This is the kind
of web advertising that is the most like traditional
media advertising.

Once you’ve chosen the kinds of ads
you want to serve, you can choose
ad formats—meaning the size of the
ad unit and number of ads—and colors
 for your site.

CPC ad programs other than Google and Yahoo.
While Google’s AdSense program works
astonishingly well for many smaller publishers,
there are some reasons publishers might like
 to investigate working with one of
AdSense’s smaller competitors:
• You’d like more control over the ads that
 appear on your site, perhaps even to the
extent of approving each ad before it can be
 served on your web pages.
• Your site features content that is not
acceptable to Google, such as adult content.
• You’d like to understand exactly what
advertisers are paying for the ads and exactly
how much commission is being deducted;
maybe you’d like to approve some ads
only if the price is right.
• You want to make sure you have a viable
 alternative to Google in case something
goes wrong with your Google account.


Utilizing blog comments, newsgroups, and forum postings
video blogging is important for SEO
SEO Keyword Tuning with PPC Testing
Adding Your Links Everywhere
URL structure
Search Engine Spam
Backlinks from .edu and .gov domains
Make your site easier to navigate
Google Quality Guidelines: Search engine spam
Website Success Metrics Seo
Headings & Links Seo
Why Measuring Success Is Essential to the SEO Process
Top 10 Tips for Optimizing CSS Seo
Essential WordPress Plugins
Using Analytics As a Business Case for SEO
Image SEO
WORDPRESS & BLOG PERMALINKS
Video Sitemaps Seo
Lead paragraph SEO
Send Email from a PHP Script
Use Intelligent Page Formatting For Seo
5 reasons why video blogging is great for SEO and marketing
PHP Array
Benefits of long-tail SEO
long-tail SEO terms to increase website traffic
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Website pages Seo Tips

11:42

Website pages Seo Tips

Search engine generates the most traffic
aollow these tips for keyword placement
 to prime your pages:

1.Use keywords in your page URLs.

2.Use them as terms in the navigation.
This doesn’t help if your navigation consists
of graphic elements. Include the same four
primary keywords you selected for optimization
in the first paragraph of text for that page.
That’s the only paragraph most search engines scan.

3.Use the same four keywords in the ALT tags.
These tags appear as a small text box when a
user hovers over a graphic or photo. Descriptive
ALT tags make Web sites accessible for the
visually impaired, but you can usually work in
 one or more of your terms.

4. Use keywords as part of the link text,
 rather than the phrase click here.

5.Some search engines use cues from
 the HTML code to distinguish text
that appears in headlines or subheads; they’re
usually a different size and/or color. If keywords
 appear in those headlines or subheads, you
might get “extra credit” in some engines.

6.Have your developer put the meta tags at
the very top of the source code.

7. Text should be the first page content that
search engines see. If a photograph appears
to the left, right, or above the first paragraph
of text on the screen, have your developer
rearrange the source code so that the
text appears first in the code.

8.You might read about keyword density or
keyword ratio.These terms refer to the
percentage of keywords versus the total
 text on the page.

9.Using the Open Directory-The Open Directory
 Project dmoz .It is an attempt to maintain a
comprehensive, human-reviewed
directory of the Web and add link on best social networking sites.
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Seo Keyword Data Tools

11:25

Seo Keyword Data Tools

You’ve got a nice long list of keywords.
 But the list doesn’t mean much to you until you
find out which of these keywords are
actually being used by searchers. You’re
 also goingto want a sense of how competitive
 the SEO field is for a keyword so you can
get a handle on just how hard you might have
 to fight to rank well for it.

Fortunately, there are keyword analysis
 tools available to help you suss out this
important information. And also fortunately,
there are not so many different high quality
options to choose from, so the decision is far
 from overwhelming.

1. Wordtracker
2. Keyword Discovery
3. Google AdWords Keyword Tool

Wordtracker is the keyword research tool
of choice for many professional SEOs.
it tells you how many people are searching
 for the terms you may want to use
on your site. It does this by monitoring
and recording searches on meta search engines
throughout the Web.

Search Popularity
Wordtracker, Keyword Discovery, and the
 Google AdWords Keyword tool provide
values for keyword popularity.

It can be time-consuming pulling up the
 search popularity values for every term
on your long list, but if you’re using
 Wordtracker or the AdWords Keyword Tool,
 you can save time by copying and pasting
several words at a time or your whole list
into the search popularity tool.

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How Search Engines Use Links

10:54
Search engines need to decide what pages
 to include in their index. Discovering pages by
crawling the Web following links is one
way they discover web pages the other is
through the use of XML Sitemap files.

Crawl rate/frequency
Search engine spiders go out and crawl
 a portion of the Web every day.
This is no small task, and it starts
with deciding where to begin and
where to go. Google has publicly
indicated that it starts its crawl in
PageRank order. In other words,
it crawls PageRank 10 sites first,
PageRank 9 sites next, and so on.
 Higher PageRank sites also get crawled more
deeply than other sites. It is likely that
 other search engines start their crawl with the most
important sites first as well.

This would make sense, because changes
 on the most important sites are the ones the
search engines want to discover first. If a very
 important site links to a new resource.

Links play a critical role in ranking.
Page placement Is your link in the main
 body of the content Or is it off in a block
of links at the bottom of the right rail of the
 web page Better page placement can be a
 ranking factor. This is also referred to as
 prominence, which has application in
 on-page keyword location as well.


Social Media Link Creation
Some social media sites, such as
abcxyz.com http://www.abcxyz.com,
 allow  you to link back to your own
 sites in your personal profile, and
these links are not NoFollowed .
Other social media sites that do not
 NoFollowlinks  in their public profiles
 include Digg, Propeller,Kirtsy, Technorati,
MyBlogLog, and Mixx.
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AdSense-getting Targeted Traffic

10:41
Getting Targeted Traffic by building pages
that please the Search Engines and
rank highly on a search results page.
 The higher the ranking, the easier it is for
interested and targeted traffic to find you.
More traffic means more potential
sales, which means more potential
commissions for you.

Traffic-building, no matter how you cut
 it, will cost you... in terms of both time and
money. Spending dollars is optional,
 but spending time is not.

There are many ways, both offline and on,
 to drive targeted traffic to your
merchants’ sites. This course will show
you the most highly profitable,
time-and dollar-effective way to build
traffic to your merchants' sites...
Build your own Theme-Based Content Site
one that is loaded with high infovalue
Keyword-Focused Content Pages that
 rank well with the Search Engines
and that get the “click throughs” to your
merchants’ sites.

Rank well at the Search Engines so that it
 pulls in lots of targeted traffic. So
far, though, that traffic is still on yoursite.
 Therefore, it’s not generating income
yet.

Get those visitors to click through to
 your merchants.Some affiliate
program models can actually place merchant
offerings on yourWeb site. In this
case, your traffic does not actually visit
your merchant’s site.

Your AdSense income is affected by many
different factors, including how much
advertisers are willing to pay for ads
 and how much Google decides to take
 for its trouble. As for factors that you,
 as an AdSense user, can actually affect,
site design, of all things, is probably the
 most important because the design of your
 site affects the way that search engines rank the
site in search results.
The higher your site ranks, the more traffic that hits
your Web site, which means potentially
more AdSense tips for income .

Traffic translates into page views, and page
views translate into clicks of your
AdSense ads. The more clicks you get,
the better your income. Naturally, you
want to do everything you can to increase
 traffic to your site. Search engine
optimization is your first step.

Image ads, like text ads, need to blend
 into the surrounding elements of your
page as much as possible. You don’t
want to make them invisible — if that’s
your goal, you might as well not put any
 ads on your site. If you can make
them appear as if they belong on your
page, your site visitors will be less
likely to shun them completely.

 Video ads
Video ads are one of the newest additions
 to the AdSense family. Technically,
though, the ad is notthe video. Yes, videos
 are streamed for advertising
partners that have YouTube accounts,
 but the actual ads are displayed in the
video player that’s embedded in your
 content.
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Seo challenges Business research

09:17
Seo  challenges include:
• How to optimize many thousands or millions of pages
• Poor indexing of deep pages
• Determining which pages are preferred entry pages
• The quality of most inner pages
• Duplicate content
• Making changes to many pages at once
• Archiving
Many small-business owners often
struggle with the concept of the Internet
, web design, and SEO search. A smaller
company generally means a smaller budget.
With this in mind,SEO can become the
most important tool for gaining online
traction and eventual sales leads. Many free
 tools are available on the Internet, including
 content management system.

Competitor analysis
Once you know what the business is like
 and what the expectations are, it is time to
see what others are doing. How can you
 base your SEO marketing if you are not aware of the
playing field? Rest assured that your site
will be looked at, crawled, and scrutinized by
your competitors or their SEO consultants.

See how many pages they have indexed in
Google and other search engines. Estimate
their website traffic and investigate what
keywords they are targeting. In general, the
more you know about your competitors,
the better. This book talks about a number
of tools you can use to analyze your site
and your competitors’ sites.

Keyword research
Conversion rate can mean several different
 things depending on the site context. For
some sites, conversion rate can be the number
 of visitors that bought a particular product.
For other sites, it can mean the number of
visitors that registered on the site. Conversion
 implies a specific gained value. In PPC, if
the conversion rate is too low, the
gained value may be less than the invested
value, defeating the purpose of the PPC
campaign.

Strategy Phase
The planning and strategy phase
 answers some fundamental questions
 based on the output of the research phase.
 You need to iron out several strategies in
 this phase,including those for handling 
content, link building, social media, and SEM, as well as
technical strategies.
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