all of these things. If you have never done some of them, there
might be a little bit of a learning curve. But once you get it
down and understand that these are the things you must do to
rank well in Google, it will just become part of your SEO routine
and you will do them with ease.
Now just a quick review, these are the 5 things that you must
be doing or taking into consideration to beat Google, the penguin
update and future Google updates.
1) Have a strong anchor text distribution for your backlinks.
2) Implement Authorship Markup on your sites.
3) Strong Backlink Variation, the more diverse your links, the better.
4) Get social signals.
5) Have great on-site optimization and content.
Anybody who tells you that backlinking is dead as a result of the
Google Penguin update is just trying to scare you or shock you.
Backlinking is alive and well and it will be for a long time to
come.
Google may be putting more emphasis on other factors such as on site
optimization and content now, but that does not mean getting backlinks
to your sites will now have no effect.
What the update does mean though is that backlinking has changed
and it is no longer about pounding 1000’s of backlinks out all
using the same anchor text. Some people may be testing and finding
that it can still work to do it that way, but they are treading
on thin ice. One of the most common factors of the sites that are
still standing and thriving since the Google Penguin update is
that they have a strong, diverse backlinking profile.
Blog Commenting
In the past, a lot of people used programs like Scrapebox
to quickly blast out thousands of irrelevant comments on any
old blog they could scrape. While this worked fairly well
for quite a while, it is a horrible idea now. But blog
commenting in and of itself is still a great idea. Rather than
blasting thousands of irrelevant comments, now it is important
to comment on relevant blogs or articles with an interesting
and on -topic comment while including your backlink.
Social Media Sites
Twitter, Facebook, Google+, Pinterest, these are all sites you
should be trying to get links from almost daily. With Twitter,
you want to tweet links to your pages and posts and hope for
re-tweets as well. With Facebook, you want to post links to
your pages and posts as well. The same for Google+ and with
Pinterest, you want to use interesting pictures in your posts
and pages so that you can pin them for easy backlinks.
