Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts

How to Create a Blog website

How to Create a Blog website

When you create a  blog website that has
complex formatting, or that mixes text
and graphics, you’ll want to test it in the
most popular Web browsers. Web addresses
 from which you can download Microsoft
Internet Explorer, the America Online client,
 the Firefox browser, the Opera browser, the
 Safari browser, or other tools.

Domain and Hosting In the case of a hosted
 website or blog, the hosting and all its related
functions are done by another company. All you
 get is the facility to build your site, without any
access to the powerful tools behind the scenes.
 This has its advantages and disadvantages.
The biggest advantage is that you don’t have to
 worry about any of the background functions
behind your site; you just get to do all the fun stuff.

Thinking about Your Site
The term hosting planactually defines the
 specifications of your hosting
account. The two terms, account and plan,
 are sometimes used interchangeably to mean
 the facilities and allowances you get with your
account from your web host.

cPanel
cPanel is the most widely used hosting system
and the most customizable. The cPanel control
 panel is highly customizable and comes with various
preinstalled layout options. Many hosts even
allow you to select which of the basic layouts
 you want to use. To change the format of the
 cPanel control panel.

Provide lots of links.One of the best ways to
 share your interests is to share information about
Web sites that you like, as well as books and
other resources. You can put this list on your one
 and only Web page or make it a separate page
that’s part of a personal Web site. If you develop
a thorough, carefully updated list of links for a
 specific interest area, you create a very valuable
 resource for others.

Get organized.Think about how photos are
 going to be organized.Basically, your site
should be like a magic photo album —
with new content at the front, and as many
 older photos as you want at the back. So
use the home page to highlight the new stuff,
 and keep the older stuff moving back into archived folders.

Advanced Search Engine Optimization

Search Engine Optimization or shortly SEO
 is advanced and very popular
webmaster related option. Allows you to
 optimize your site or Blogger powered
blog to be much more search engine friendly.

Keywords are very necessary for better
 SEO of your blog. By default, Blogger
doesn't have Keyword tags included.
 Very un-professional and definitely not
good for search engines.

Keyword tags helps search engine
 to get visitor to your site. But  this let all
 to know which keywords you should attach
 on your site.

You need to select right keywords, related to your
 blog purpose.

DO NOT insert too many keywords in your tag.
 Recommended leight is 20-25 keywords max.

Pictures- Great tool with some unique features
like automatic effects or watermark inclusion,
 image alt tags, shadows, position and more.
Tables- Insert tables easily in your weblog,
without using any other external applications
 or services.

Tags- Easily insert tags for your blog posts.
 Supports tags from Technorati,
LiveJournal, Flickr, Del.icio.us

Insert Video- Easily upload or insert video
 to your weblog using this function.
Great tool for blogs with lot video integrated.

Insert Hyperlink- Of course you can add links
 with this nice tool. Advanced options are
available also. So everything you need is here.

Online Advertising with search engine marketing

online advertising and marketing

On the Web, companies have plenty of options
 to get their name out there. Pure word of
mouth mingles with search engine results, which
 blend with search engine marketing,which then
 reinforces traditional advertising, which
complements online banner advertising,internet-marketing.
Viewed as a holistic effort, the sheer number
of opportunities is tantalizing. Smart
marketers will pick and chose their media buys
 and PR initiatives, tailoring their annual
marketing programs to target precise
demographic niches.

online advertising growth

Campaign
company needs to beef up its brand’s presence
 in the marketplace. This is accomplished
through repetitive, long-term media exposure like
advertising, e-mail, sponsorships, and more.
 Telecomosity, in order to foster name recognition,
must aggressively pursue any opportunity to
 promote its logo and a link to its website.

Increased sales
One common problem with many campaigns
 is their lack of completion. Too many companies
 craft beautiful, traffic-generating ad campaigns,media marketing
but then do nothing with the increased number
 of people on the website.Eentire sales process of
which advertising is only the beginning from initial
exposure to the thank you page after
checking out through the shopping cart.

Increasing sales is a classic advertising
objective; in most media, that is its primary function.
Asales goal is determined by extrapolating
historical data into a projected number, and
then factoring in potential marketing influences
 like increased ad spending.

Banner advertising: The Web’s stalwart medium,
 traditional banner advertising has been around as
 long as HTML-supported graphics.
While it can be expensive, there are deals to
 be had, and the exposure can be worth the money.

E-mail marketing: Another long-standing channel,
e-mail marketing can have tremendous ROI when
used effectively.

online advertising google adwords

Text link ads: Similar to banners, websites simply
 purchase links on a website. These are plain HTML
 anchor tags, which might be less glamorous than
 banners, but have their own particular influence.

online advertising for websites

Paid search results: Paid search results appear
as supplement to a search engine’s organic results.

Sponsorships: Generally more money overall,
 sponsorshipsoffer businesses the opportunity to
 sponsor webinars and other high-traffic events
that can generate a lot of click-through.

When evaluating these different options,
 think about a couple of key factors. The first and
most important number is the budget.
 

Top Seo Practice-key to Google success

Increasing your ranking on Google

• Off-page optimization is your key to Google success.
• Your success on Google is based on which websites are linking to you and how they link to you.
• Link quality is essential for improving SERPs.
• When engaging in a reciprocal link, make sure that the website that is providing a link back to you has an equal or greater
Google PR. This is important for maintaining a favorable Google PR balance.
• There are essentially three types of links: one-way, reciprocal, and three-way linking. One-way links, especially if they are
from a page with a high Google PR, are the best.
• The most effective way to identify the right sites to get links from is to identify who is linking to your competition. You can
do this by using search engine optimization software or by using major search engines.
• Sources for identifying inbound links to competitors include Google, Alexa, and SEO tools.
• Use the proper link text when link building.
• Always include your keywords and/or keyword phrases in your link text.
• When link building, remember that quality attracts quality.
• Be persistent, take massive action, and the links will come.

• Build your inbound links with the help of:
• article marketing
• link exchanges/link requests
• directory submissions
• blogging
• social bookmarks
• press releases
• RSS feeds
• forum marketing
• authority links
• social media sites
• Google places
• Give people a reason to link to your website.
• Use outsourcing to free up your time and complete repetitive
tasks.
• Be cautious of some automated link building tools as theycan negatively impact your website ranking.

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Best ways to promote your video

SEO guide for promote your video

YouTube.Begin by creating an account.
 Once you register, you’ll have a number
of options available to you. Click on your
username and select “Account.”
 If you click on “Profile Setup” in
the left margin, you’ll see a place to
 enter your URL. In addition,
each time you upload a video, you can
enter a description. When writing your descriptions,
 alwaysstart with your URL in the beginning.
 Doing so makes the link visible and active.

One of the best ways to promote your site video
 and, therefore, your link, is to tell others about it.
 YouTube has a subscribe option so once you
 learn more about YouTube and create a
“channel,” you can drive your visitorsdirectly
 to your videos. Once there, visitors
can take advantage of a number of rating options.

 You can also customize your channel with
 various features including comments,subscribers, and so on.
YouTube videos are ranked by the number
of subscribers, “Likes,” and comments.
Whenever you produce a video, send a link to
your list, post a link to the video on your site,
 and encourage users to comment.
Thiscan help your ranking in Youtube and may
encourage third-party websites to embed the
video directly into their content. Sharing and
 embedding videos means more links to
the video itself, which in turn creates more
 link juice. Over time the number and quality
 of links pointing to your site, through your
Youtube link, gain authority which helps your rankings.


you simple ways of creating professional
 looking videos. Spend some time learning
the art of video making or just use your
webcam. Publishing videos is relatively easy
 and video production doesn’t need to be
complicated. Once you know how to produce
a simple video, you can fuel your link-building
 efforts in a powerful way.

Social media can be a great way to buildquality
 third-party links that add value to your own
 website or blog by passing link authority to
your digital assets. If you aren’t actively engaged
with social media, get started today.
The sooner you become active
with social media the faster you build authority
and the more value you create for SEO.

Forum Marketing-seo-tips

effective SEO technique

The Internet is an amazing place. If you have a
question, about anything, you can usually find
 the answer online. This is especially
true when it comes to search engine optimization,
 pay-per-click, and other forms of online marketing.
 In fact, when searching for an
answer to a question via Google or any
search engine, you’re bound to find a listing
 for a blog post or forum post. Forums are
essentially large communities where similar
minded people share ideas, ask questions, and answer them too.
Forums have been around a long time.
In fact, if you visit www.big-boards.com,
 you’ll find thousands of forums listed. Many of
these forums have tens of thousands of members.
These communities are large and provide the
 type of interaction you need to
answer any question on a particular topic.

Forums have become so popular that
I launched my own forum Internet Marketing .

The benefit of having my own forum is that

I can manage the conversation and take advantage ofthe many benefits of being a
forum owner. However, you DON’T need to own a forum to benefit your search engine optimization.
How can you use forums to improve your rankings? The answer is quite obvious. You can use forums to generate inbound links to
your websites and blogs. The question of how to do this is what we are focusing on.

• Is the forum related to your niche?
• Is the forum well established? Is itnew or has it existed for some time?
• Does the forum have a good Google PR?
• Does the forum seem active?
• Does the forum allow links in your signature? Are the links “do follow” links?

Once you have researched possible forums and
created a list of atleast ten that meet your criteria,
 it’s time to register and start posting.

Before you start posting there are a few
things you’ll need to take care of. The
 first is to register for the forum accepting the
terms and conditions. This is usually a very
 simple process that may require a valid email and clicking on a confirmation link.Once
complete, you can log into the forum and visit your control panel.

Rewriting Keyword-Rich URLs

rules for your .htaccess file

Modify the .htaccessfile in your seophpfolder like this:
RewriteEngine On
# Rewrite numeric URLs
RewriteRule ^Products/C([0-9]*)/P([0-9]*)\.html$ i
/product.php?category_id=$1&product_id=$2 [L]

# Rewrite keyword-rich URLs
RewriteRule ^Products/.*-C([0-9]+)/.*-P([0-9]+)\.html$ i
/product.php?category_id=$1&product_id=$2 [L]

Load http://test.example.com/Products/Tools-C5/Super-Drill-P9.html

The new rule matches URLs that start with the string Products/, then contain a number of zero or more
characters (.*) followed by –C. This is expressed by ^Products/.*-C. The next characters must be one
or more digits, which as a whole are saved to the $1variable, because the expression is written between
parentheses — ([0-9]+). This first variable in the URL, $1, is the category ID

After the category ID, the URL must contain a slash, then zero or more characters (.*), then -P, as expressed
by /.*-P. Afterward, another captured group follows, to extract the ID of the product, ([0-9]+), which
becomes the $2variable. The final bit of the regular expression, \.html$, specifies the URL needs to end
in .html.
The two extracted values, $1and $2, are used to create the new URL, /product.php?category_id=
$1&product_id=$2. Figure 3-13 describes the process visually.

How ta Starting a Blog-Make Your Blog Work For You

Making money and driving traffic to your blog

To begin, you will create a new Blogger blog;
review and navigate the Dashboard;
 and learn how to create, edit, delete,
and schedule posts. Posts are the
substance of a blog and should be regularly
published, not only to keep your readers
 interestedin following your blog but to
help improve your online ranking.
 Use labels to categorize blog content with adsence
 and allow visitors to quickly find
 what they are looking for.

A Google Search Box can also be added
 to assist visitors in searching your site.
Once your blog is setup, add a personal
 touch by adding a theme, adjusting fonts and colors, and
adding desired gadgets sidebar items,
 as well as learn how to install a custom banner adsense for mobile.

You may customize your blog’s settings Ads placement, such
 as inputting your e-mail address to review comments,
modifying the Blog Description, adding HTML
to put your signature at the end of each new post, or
setting up a custom domain.


It is important to design your blog with your
 audience and purpose in mind, and then incorporate
that into the blog layout, color scheme, and overall functionality.

Furthermore, you’ll learn how to make money
with your blog. One of the most popular methods is
by using Google AdSense. Blogger has a
“Monetize” area of the Dashboard specifically to work with
Google AdSense. Many bloggers also add affiliate
 links to their sidebars where you can make money
from referring others to a service or product you
personally use, like, and recommend.

When you insert images into your Blogger
 blog, they are automatically stored to a
Picasa Web Album.

You may also create and link to additional
 albums. However, when adding an image
 to separate your blog posts, a custom
 banner or background, you may not
 want them added to your gallery and included
with other graphics posted to your blog.
 Instead, we’ll review how to use
Google Sites to store, manage,
and use images.

Creating a Blog

The first step in creating a blog is to create a name.
 Although Blogger allows you to change your blog’s
address once it is setup, it is important to take time
to think about a name before getting started. The
name of your blog should be related to the purpose
 of your blog, whether it’s a personal blog about
yourself in general, goals you have accomplished,
a journey you are on, or a professional blog about a
service or product you provide. If you were blogging
about yourself, you may use your name as the blog
name and therefore part of your blog address.
open, visit blogger.com.

How to-Proper Keyword Placement

You must focus on where and how your
 keywords are placed on your web page.
The frequency of placement is less important than
once considered. Many people believe that
 if they fill their web pages with nothing but
keywords, theycan attain top placement.

Search engines have responded to this and
 actually penalize sites that over use keywords.
 The number of times your keyword
appears on a given web page is called keyword density.

The concept of keyword density gets thrown
 around quite a bit in SEO circles. It refers
to the number of times your keywords are
used on a given page as a percentage of the
total number of words. Most website gurus
suggest a keyword density of 2 to 3 percent.
Today, keyword density has less of an impact
 than it once did on overall Google rankings.
 Of greater importance is the placement
and treatment of your keywords.



 Use the following guidelines tooptimize your page:

• Place your keyword(s) in the title tag, description tag, keyword tag, and alt tags.
• Place your keyword(s) in an <h1>, <h2>, and/or <h3> tag.
• Place your keyword(s) in the first twenty-five words of your page.
• Place your keyword(s) in the last twenty-five words of your page.
• Bold your keyword(s) at least once on your page.
• Italicize or underline your keywords at least once on your page.

Robots-signals the Googlebot

Robots
The simplest of all meta tags, the robots tag,
 signals the Googlebot, Google’s search engine
 spider, to crawl your entire website. In order
 to index your website properly and include all
 of your web pages, search engines send their
 spiders to review and scan your website on a
 regular basis. Google does this every two or
 three days.

When the spiders view your meta tags and see
 that your robots tag indicates “all,” they simply
 start crawling. Although some spiders would
search the majority of your site without the tag,
having it provides the added direction to
search engine crawlers.

Make sure the robots tag is included in your
meta tags to improve crawling.
There are some Internet marketers or
 webmasters who recommend submitting
 each page of your site directly to the search engines
via single page submission.

This isn’t necessary, especially if you are
including the robots tag. Search engine crawlers do thework
for you.

What’s important is that Google indexes yoursite,
and when it does, itcan find all of your content.
The robots tag can help with that process.


Equally, if not more important, is compliance
withW3C standards industry accepted HTML standards and a sitemap.
When you combine the robots tag with an
easily indexed website, Google and other major
search engines can find and index all of
the pages on your website or blog.

AdSense-Social Media Marketing

AdSense-Social Media Marketing

Social marketing is a relatively new concept
 that’s based on a phenomenon that’s grown
 despite the fact that no marketing experts
saw it coming, and it’s all based on social
networks, such as those brought into being by
MySpace and Facebook.

The idea with social networks is that you
 have an online community where
you can connect and share with people
 who have the same interests that you
do. For some, that might be an interest in
 specific people or hobbies. For others,
the interest could surround employment
 or education.

What’s important is that a social network lets
you create a circle of like-minded friends and
acquaintances — also called a community.


For example, with MySpace, the concept is to
 build a home page where you and your friends
 can connect.

You can also connect with others who are potential friends because they can
view your MySpace page and learn about you and your interests.
If you’re marketing with social networking, create your network, and as you have
something to market, share it with that group of friends in your community.
They then share it with their friends, and before you know it, a network that’s
far beyond the group you could reach on your own knows what you’re doing.
Here’s the catch with social media marketing though: If you develop a social
network specifically to sell something to the people in that network, you’ll fall
right on your face. Really. Social networks are created by people who have
something to share with other people who think like them. If you barge into the
network with a sales pitch and nothing more, you’ll be completely ostracized.
To be truly effective, you have to actually participate in the communities that
you join. That means interacting with people and offering up something that
others can use most of the time without expecting anything in return.
If you really want to see how social media marketing works, check out some
of the organizations that have successful sites on MySpace or Facebook —
Christian bands like Three Days Grace, for example. To get to the point
where a social media marketing strategy is successful requires a lot of effort
and attention, but the results can be very much worth the time you put into
developing your place on the network

SEO best Technique-Site Submission and Ping

SEO best Technique-Site Submission and Ping

website will post to Twitter, Wordpress,
Facebook and the list goes on.

You want comments from various IP
addresses that look like a conversation is taking place
on your site. If you look at some Acne Cure
 and Weight Loss Blogs, this makes them look
great.

The easiest way to get various IP addresses
 is just to outsource the comments, however you
can participate yourself. Next time you are at
 your library, Starbucks, McDonalds etc, login
to the internet available and drop a comment on your site.
Make sure you do not login to your actual site while
 at these other internet access points, when you get
 home you can approve the comments you have left.




There is only so much you can do yourself when
 it comes to blog commenting. You can outsource
 the above blog commenting styles to your
employees if you have any. If you do
not have the time or the employees, these
 gigs will help you for sure.

EDU/GOV Backlinks
These links are very powerful, some people sell 1
 link alone for quite a bit and edu blogs can
sell for $100 a piece.

Here is how you are going to find edu/gov blogs and
 forums manually by searching Google:
site:.edu inurl:blog "keyword"
site:.edu inurl:forum "keyword"
Now just replace edu with gov if you want to gov sites,
 and enter your KW between the quotes.

Videos are easy to rank in Google, in fast they
 shoot up very fast through the rankings.
Once a video has been made,  submit to the following directories:
Viddler
Kewego
TheFriendsNetwork
Giiggler:
Multiply
MyVirtualSchool

After you embed the video, make sure you include Core
on page SEO before you publish the
post:
-Keyword density - around 3%+
-h1 tag with keyword
-h2 tag with keyword
-h3 tag with keyword
-italic keyword
-bold keyword
-underline keyword
-keyword must be at least in the first and last paragraph sentences
-ALT tag in image with keyword
-Link out to Authority site
-Link to another post on your site

Submit Your Sitemap
When new content is added, make sure submit your sitemap again in Google.
An XML sitemap is created for search engines so they can find your web pages

Yahoo Answers is a great place to get backlinks, especially if you get best answer. I
purchased one fiverr gig with a Yahoo Best Answer and had a site zoom to page 1 over
night.

Site navigation for three reasons

Site navigation-SEO is to be profitable

Site navigation is crucial for three reasons
all of them fundamental to
SEO:
• Usability- helping users find what they want.
• Indexing- helping search engines find all your pages.
• Link power- distributing it to all your pages.
Only if a page is indexedby a search engine such as Google can it
appear on that engine’s results pages.

The least competitive of keywords, it is the most important factor in
determining where a page appears on search engine results pages
SERPs.
Link power is crucial and your pages can’t have enough of it (especially
the most important pages on your site - let’s call them your ‘Superman
pages’).
Good usabilityis a must if you want to maximize response. So let’s say
it’s a given that the usability team can do more or less what they want
and SEO must then adapt to that (without messing it up).
The first thing usability might ask for is a search box. That would work
for your site’s visitors, but is no use for SEO, as search engines (they are
simple things) can’t ‘search’ with search boxes. Search engines need
links.



Perhaps you’ve now planned your site’s structure consisting of a home
page, maybe five to ten category pages with five content pages each.
Or you might need only five pages in total on your site. Or already have a
site with thousands of content pages (perhaps articles or products) and
hundreds of category pages.
Of course this will depend on your particular circumstances.
But however large or small your site, you are going to need to create
content and optimize it.

You’ll want a content management system (CMS) to create and manage
pages yourself without the need for expensive and busy developers.
You’ll need flagship content that can be used to promote your site, build
your brand and get links from other sites.
You’ll also need lots of long tail content to target the long tail keywords
in your target niches.
Long tail content must still be interesting and good enough for users to
want to stay on your site and return.

Building a Marketing-Effective Web Site

Building a Marketing-Effective Web Site


presentation of information affects emotional
 response and thus influencesbuying decisions.
 Designers ask about your target audiences to be sure to
select or create appropriate design elements.

While essential for any type of sales collateral or
 packaging, marketing communications is particularly
 critical because of the short window for grabbing
attention on the Web. Experienced Web designers
 intuitively adjust the font style, graphic style, colors,
 images, and white space to have a positive impact
on your marketing process while reinforcing your brand.

How quickly can you identify the different
 demographics of the audiences for
these sites? Gender is obvious. What about
 economic status? Can you identify any
 similarities between these sites?

Put your company logo on your Web site,
 just as you would on any other
advertising or packaging; it’s an essential
 part of your brand. If you don’t
have a logo, this is a good time to get one.
 Ask your graphic artist to design
one for you, make one at sites like
 LogoMaker.com, or search for free logosto
find the names of companies that sell logo
software or inexpensive, pre-made
logos.

Contentrefers to everything you provide for the
 Web site, from written copy to photographs,
 from product information for a database to a calendar of
events.

People don’t read online; they scan to save time. That makes sense because it
takes 25 percent longer to read the same material onscreen than it does to
read it on paper. Because of the limitations of time and screen space, you
need to adapt your writing style for the Web. Try to follow these precepts:
Use the inverted pyramid.Use the journalistic convention of the
inverted pyramid, with the most important information at the beginning
of each page. Readers might never reach the end of the first paragraph,
let alone the end of the page.

Grab readers with headlines. Good headlines grab readers by the
lapels. Subheads help break up the text on a page, making it easier to
read. If you use a different font size, style, or color for your headings and
if your headlines or subheads include a search term, you might receive
extra points in search engine rankings.

Write strong leads. The first sentence on the page is called the lead.
Hook readers with benefits, telling them what they’ll find on your site,
store, or page. It improves search engine ranking to include three to four
search terms in the first paragraph.

Stay above the fold.Keep the most important information above the
fold— that is, keep it above the part of the page that users have to scroll
to see. Depending on the audience, perhaps fewer than 50 percent of your
visitors will scroll below the fold.

Avoid long, scrolling pages.Many short pages of 150 to 200 words are
preferable to a few long pages. If long text is unavoidable, consider creating HTML files that users can download and print out easily.

Alternatively, use the Frequently Asked Question FAQ format. At the
top of a page, create a list of links to anchor paragraphs text, often
below the fold, that viewers access from links at the top of the same
page, without scrolling.

Limit use of PDF files.While designers like PDF files because PDFs preserve designs, this file format isn’t great for users. Generally, restrict PDF
files to distributing long documents intended for print, not for reading
online.
Need to do some seo tips for website

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free seo tools-practice good SEO themselves

free seo tools

There are a myriad of free SEO tools available, 
and even many sites that list these free tools the compendium
 sites are generally supported by advertising, and
 must therefore practice good SEO themselves to be successful.

Some good sites that list and provide links
 to free SEO analysis tools
Some of the most useful and free single-purpose SEO tools are:
These tools can definitely be time savers, particularly
 if you have a large amount of content you need to optimize. 
The price is certainly right.

Individual tools also can serve as a reality check: by running
 your pages through one of these tools you can get a pretty
 good feeling for how well you have optimized a page.
 However, you should bear in mind that there is nothing 
that one of these tools can do for you that cannot also 
be done by hand given the knowledge you have
 learned from this article.

Individually, SEO analysis tools available on the 
Web can help you with your SEO tasks. However,
 to get the most from these tools you need to
 understand underlying SEO concepts, as explained
 in this article, before you use these tools.
Over time, as you progress with SEO, you will 
probably accumulate your own favorite SEO analysis toolkit.

get traffic to your landing pages

get traffic to your landing pages

getting traffic online is very easy to do. The most important part
 about being successful online is getting your website noticed.
You should be spending most of your days promoting your site over
anything else in order to make money off of it.


I was once clueless about how to even create traffic online let alone
 even knowing what traffic meant.
Well, it has been about a year since I have been inthis online
 marketing business and has reallybecome my second nature.
Here I would like to share with you the simplest ways in which you can drive traffic to your site
immediately. Just remember the more things that youdo on the list below the better results you will
have with the traffic to your website. Hopefully after you are done reading threw this article you can
get busy on the promotion of your website.
Here are the few best ways to get traffic to your landing pages:
- Forum Participation
Article Marketing
Social Bookmarking
Myspace
Press Releases
Classified Ads
Viral Marketing
All of these forms of traffic combined can explode your sites traffic
 within days. When choosing theproper sites in which you want to
work with to create your traffic, make sure you choose the ones that
are highly ranked within Google.
That way you can easily get first page results for your website.
I am afirm believer of article marketing myself. You don't necessarily have
 to use that form of traffic if you don’t want to but it will help
 you out in thelong run for creating many back links to your site.

Just always remember that consistency is always to best attitude to have when you have your own
business online. You have to stay devoted and on task when you are promoting your sites. Promotion is
the most important part about making money online. You can have the nicest website in the world but
it will never see the time of day if you never get the word out there that you are in business.
If you feel like you don̢۪t really have a startingpoint or you̢۪re not to sure on how to do the
above traffic generation techniques or if you wouldlike a guide on how to master in Internet Marketing
feel free to check out more of my articles. Good luck to you with starting to drive traffic to your
websites.

set to hire an outside SEO vendor

Writers and editors are the wordsmiths who
craft the all-important text that your siteaudience, and the
 search engines, will see. Since SEO is so focused on text,
you aregoing to need some writers in your corner.
 Writers and editors can help with these important
SEO tasks: keyword brainstorming, writing or rewriting
 content  with keywords and linkability in mind, writing or
reviewing ad content,and establishing a process for SEO review of new content.


Writers are a natural choice as SEO coconspirators.
Unfortunately, SEO is oftenperceived among writers as
 something that will force them to alter, or maybe even degrade,
 their creative content. If you’ve ever seen a page
 of text that was written primarily for the benefit of search engines.

How can you
know exactly what Your SEO Plan will cost and what it will accomplish until you have
spent some time researching those very questions? Executives aren’t big fans of laying
out cash for an unknown outcome. So we recommend that you start the process by
seeking approval for an initial, investigatory month. That’s roughly 20 hours of labor
at 1 hour per day, and it’s all laid out for you in the next chapter. You’ll spend your
Prep Month figuring out what kind of performance your SEO campaign can expect
and be able to come back to the executives with a much more complete plan on hand.

Your initial request will be introductory. Prepare it with the following information on hand:
• A general introduction to SEO: what it is and how it is being used in the marketing
mix by many companies today. For starters, try the “Why SEO?” numbers
from the introduction to this book.
• Your Goals Worksheet from Chapter 1.
• Some telling screen shots showing your competition outranking you, your brand
looking awful onscreen, or any other SEO faux pas you can find.
• A detailed timeline for the Prep Month

Be prepared for plenty of questions from around the table: How much will this
really cost us? How long do we have to do it? Do we have the right staff in-house?
SEO is such a cost-effective marketing technique that it should be an easy sell.
But change is never easy. Does budgeting your SEO campaign mean that Ellen will
have to take Tim’s Yellow Pages budget away? Will an hour a day of SEO mean
 someone is an hour late for dinner each night? No matter how persuasive your numbers and
worksheets are, your plan will need to address the realities of day-to-day operations.

As SEO team leader, you may have to step slightly outside of your comfort zone in order to be as
effective as you can be.You will have to keep yourself organized, which entails documenting
results, questions, and communications as you go. And like any team leader, you will sometimes
need to repeat yourself politely until you get that requested task completed or that important
concept understood. If it helps to take some of the pressure off, you as SEO project leader can
comfortably adopt a friendly, easy-going approach. Since SEO isn’t normally a deadline-driven
process.

SEO- build some web pages

Now you have some new keyword niches to target, you are ready to build
some web pages.
Here are some guidelines to consider when creating new pages:
• Each target keyword niche needs its own page. Each page is then
optimized for its keyword niche.
• Don’t target the same keyword on different pages.
Your pages need to be organized into groups (called categories).
That organization is your site structure.
Your site’s navigationis the menus and links that users and search
engines use to move from one page to another on your site.
Crucially, those links allow link power to be distributed around your site
from the pages that receive the most inbound links

SEOs always groan and roll their eyes when they hear that SEO has not
been considered until after a site’s content has been planned.
You should use your keyword research to plan your site’s structure and
its content.


• Content pages that might contain articles, blog posts, products, videos,
and pictures.
Below is a diagram showing that structure for a simplified site with just
three categories and three pages in each category.

For new sites, each of
your target markets is
a category (we say it is
mapped to a category)
with a category page.
Chosen target keyword
niches within each target
market will be mapped to
either:
• Content pages, or
• Further category
pages (effectively subcategories)
This means that a content
page or category page
will be optimized for each
target keyword niche.
Which type of page (content or category) will depend on a keyword
niche’s size, its importance to your site and the level of resources you
have to develop new pages.
To illustrate this we will keep things simple using a home page and a
small number of category and content pages.

How Other Sites Are Linking to Yours

search engines need human help in their Eternal Quest for that
perfect ranking algorithm. They look for links to your website, not only to follow
those links and find your site, but also to determine more information about your site.
Does someone else link to your website using the words Click Here to Find Very Fancy
Foxhounds? That’s giving the search engine a clue that your website just might have
something to do with foxhounds. And the search engine may go even further, looking
at other words surrounding the link for more clues. If the linking page also contains
the words fleas, fur, and Finding a Breeder, it’s reinforcing the notion that your website
will be a good destination for that foxhound-seeking searcher.

While your ranks are the easiest aspect of SEO to grasp, don’t let them be the only thing
you care about. We don’t mean to be dismissive of people who really, truly live and die
by their Google rank. We know that there are industries that are so cutthroat and
specialized that this is the only thing that matters.


Competitor ActivityMany times, SEO success is achieved not by brilliant optimization,
but rather as a result of the laziness of a site’s competitors. If yours is the only site in your
niche giving SEO any effort, you’re going to come out on top. But you never know when
the other guys are going to get their act together and start a successful SEO campaign.

All of the rank-busters we just listed underscore the need to fill out your SEO campaign
to tide you over with targeted traffic should your high ranks desert you.
As the investment bankers will tell you: Diversify, diversify, diversify.
These aspects of the SEO campaign that  will help you weather ranking fluctuations.

The search engines are aware of the many sneaky ways that site owners try to achieve
undeserved ranks in SEO lingo, these underhanded activities are called spamming. If
they discover that your site is spamming, even if you’re not doing it on purpose, your
site may be penalized: Your rank may be downgraded, or your page

quickly seo for your pages-website

On-page SEO includes

Heading Tags
Bold headings, which are called H1, H2, and H3 tags, appear directly
 above paragraphs on a web page to describe what the paragraph is
about. These tags are important to both search engines and website visitors
for exactly the same reason. People hardly ever read every word of a
 web page. So when your pages have heading tags, visitors are able to
 quickly scan your pages and easily tell what they are about.

Anchor Text Links
These are links within your content based on a single key phrase that links
 directly to another page on your site that is also about that specific
keyword or phrase.

Alt Tags
An alt tag is the text you see when you mouse-over a photo or graphic
on a website. Alt tags are best when they contain a key phrase that
 describes in words what the picture is about.

Google Analytics
We generate and send Google Analytics reports to you by email that
 tell you exactly what keywords your visitors searched for and even
 which search engine they used to find your site.

Html Sitemap
We generate and add two sitemaps to your website. The first, called
an html sitemap, appears as a web page on your site. The html sitemap
 is helpful to both visitors and search engines when navigating through your
site.

XML Sitemap
The second is called an xml sitemap and it is a file that lists URLs for a site
 along with additional metadata about each URL when it was last updated,
 how often it usually changes, and how important it is, relative to
other URLs in the site so that search engines can more intelligently crawl the site.

Website Redesign
Directory One will redesign and rebuild your current website to include
proper html coding, cross browser compatibility, CSS architecture,
 search engine friendly navigation and image optimization.

CSS Architecture
The way your site looks, for example font styles, colors and sizes will
 be separated from your content. By creating what are called
include files; CSS enables much greater efficiency should website
 changes be required in the future. In other words, when we change
 something once, it will automatically change everywhere.

Site Structure
The file names that appear in the address field of your web browser
will contain your primary key phrase for that page separated by dashes.

Keyword Research
This process is based on your input and will be combined with Directory One’s
proprietary keyword research tools, which will identify the best possible key
phrases for optimizing your website.



Metatags
Metatags include a title tag that contains the primary key phrase, which best
describes what the page is about, and is what you want to rank for. The title
tag appears in the blue strip at the top of your browser, so both your visitors
and the search engines are able to see it.

The next important Metatag is called the description, an eight to ten word
sentence or phrase that describes what the page is about.
The third Metatag is the keyword tag that contains up to six key phrases in
order of priority which best describes what the page is about. These key
phrases are also the business terms you want to rank for.
Directory one will create unique metatags that contain the best possible key .

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This SEO optimization process is often viewed as a struggle to rank well for just a few keywords, instead of a struggle to satisfy the needs of those entering the query That is not really the goal - you should satisfy the user by being an expert and giving them valuable competent information. Designed for do-it-yourself novice users or anyone with a need to learn SEO optimization with little or no HTML experience, this tutorial discuss how to optimize your Web pages without utilizing spamming techniques. Not only is it a copyright violation, but it will result in duplicate content and will cause SEO optimization difficulties. Advanced topic: How to Solve Web Server Technical Issues To help with your SEO optimization projects, it is critical that technical barriers to ranking be removed.