Setting Up a Blog
standard ways of communicatingspecific types of information
Things that you, the reader, are asked to
type are shown in bold.
New terms are printed in italics.
Information used in specific ways is
formatted in a specific typeface.
One of the most common kinds of
information displayed this way is
HTML heading tags and all html tags; that is, formatting information
used to create Webpages .
An example of a tag is <TITLE>.
We also use a special typeface for URLs
Uniform Resource Locators,
which are the addresses used to specify
the location of Web pages.
Web page:A text document that is published on
a Web server, has HTML tags in it,
almost always includes hypertext links, and
usually includes graphics. When you click
the Back button in your Web browser, you
move to the previous Web page that you
visited.
Web site:A text document that is published
on a Web server, has HTML tags in it,
almost always includes hypertext links, and
usually includes graphics. When you click
the Back button in your Web browser, you
move to the previous Web page that you
visited.
Web site:A collection of Web pages that
share a common theme and purpose and
that users generally access through the
site’s home page
Home page: The Web page that people
generally access first within a Web site. You let
people know the URL (address) of your
home page and try to get other Web page
creators to provide links to it.
A Web page or Web site is basically
a publication, though an interactive one.
Thinking about a few simple principles
now, before you start, can help make
your Web page much more interesting
and useful to the people who see it.
You can also revisit this section after you
put up your initial Web home page;
use these guidelines to revise your page
and make it even more interesting
and useful.
Single photographs:People like to see a picture
of the person behind the blog. If you blog
anonymously, this still applies to you! Take a fun
picture with your back to the camera or use a
good illustration so you don’t have to reveal
yourself. Also, consider including pictures relevant
to your blog or that give someone a better picture
of who you are. These images could be a famous
monument if you’re a travel blogger or a picture
of your family for a personal blog.
Photo collages or strips:Another way to include
photos is by using collages or even a ribbon of
thumbnail photos.
These images liven up the page and provide
visual information about the topics on your blog.
Subheadings:Images are the only visual element
on an About page. Subheadings also break up
long blocks of text. They give the reader
a place to pause and can entice readers to read further.
Bullets and numbered lists:Organizing your
content into bullets or numbered lists gives
readers a visual break and emphasizes key things
you want the reader to know.
Testimonials:If your blog is more product-oriented,
try including a testimonial to break up the text. Use the
block quote treatment so the testimonial visually stands
out, which I cover earlier in this chapter.
Call-to-action area:Use your About page as
a chance to capture a small piece of information,
like an e-mail address for a newsletter. If you add
this near the bottom of your page, you can even
repeat the same subscription box from your sidebar,
especially because the reader may
have scrolled past the sidebar subscription box
and it’s now out of sight.
Social media icons:At the end of an About page,
offer a way to connect with you by including
social media icons for your profiles
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