Search Engine Optimisation Components
PMA03:57
Search Engine Optimisation (SEO) is only one of the major components. The industry falls into four main skill sets, which are:
Web Design & Website Marketing
Search Engine Optimisation
Web functionality
Internet marketing
The acronym "SEOs" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
Web Design & Website Marketing
Search Engine Optimisation
Web functionality
Internet marketing
The acronym "SEOs" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
Search engines want natural content
PMA23:10
Search engines look at how many times a term is in your content and if
it is abnormally high, will count this against you rather than for you
Creating SEO Attractive Titles
PMA08:53
With SEO, or Search Engine Optimization, titles mean almost everything. The title of your web post is the first thing that most web searchers will see when they search for your website. However, some people who are new to SEO sometimes overlook titles and focus more on the content.